In order to appreciate the full extent of advantages offered by SMS marketing in a direct marketing campaign, we must explore the shortfalls of traditional methods. SMS marketing performs every beneficial function of traditional methods as well as bringing unique features to ensure your marketing campaign will excel. Be one of the first to stand out as a company of innovation and integrity by using modern methods to connect with customers.

Shortfalls of Direct Mail and Email

Mailing campaigns, including fliers, letters and catalogs, currently dominate the field of direct marketing, yet it is a method notorious for being considered annoying and consequently discarded by consumers. SMS is faster, more environmentally friendly, and more likely to be considered by the client as they do not have the same associations of 'junk mail' on their phone. Digital coupons may be encoded in the message, as well as links directing the client straight to a website, which an increasing amount of people could now access through mobile internet.

Even if direct mail is a more effective way to initially establish a connection with clients, such as those from an older demographic, SMS may still be used as a follow up tool for direct mail. Once the first contact has been made in a slightly more personal manner, the offer is more likely to result in a sale if followed up later via SMS. While emails are a more modern way of reaching clients, email marketing campaigns run the risk of messages being automatically drafted as junk mail or into an unused folder.

Shortfalls of other Methods

Door-to-door marketing can be too confronting for most people, or they consider it invasive. They may not be home, however SMS reach them anywhere, and allow them to consider and respond to the offer at their own leisure.

As for marketing campaigns via facsimile, very few individuals have access to a fax machine in the home, and even if they did, the campaign offer would be delivered in an unappealing format, which could be easily lost in a sea of other incoming faxes.

As well as ensuring instant connection with clients, SMS also means instant feedback about how the campaign is progressing, so target audience may be expanded or reduced accordingly. This is important, as an overwhelming response can be almost as disastrous as no response at all.

Tracking SMS progress is also essential for the success of referral incentive campaigns. For example, keeping record of who is referred by whom, whether they make a resulting purchase and how much discount the original client should receive on their next purchase.

Ultimately, the use of SMS in direct marketing campaigns can reflect positively on your company and boost corporate integrity by demonstrating respect for customers and the law. This is important in light of the close scrutiny from consumer protection agencies that traditional methods are currently undergoing. The ACA and ACCC are increasingly tightening the laws surrounding direct marketing, ensuring they have easy opt-out processes and are non-invasive.

About The Author:

Simon Hine invites you to visit http://yournextvisit.com.au/.

YourNextVisit enables you to manage you appointments and organize your contacts in one central place that's easily accessible wherever you go. You can create SMS text campaigns on the fly or use our in-built reminder options to remind your contacts of their appointments. YourNextVisit is your complete messaging and appointment management solution!

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