These days the competition in the field of any type of business has increased to such an extent that if you do not stay connected to your customers very often then it is almost impossible to rise in your business. Connectivity is the most important thing in the present day situation. The main thing is that you need to make the customer understand the need of your product or service, also that you need to make them aware of your latest offers. Therefore for this reason it is essential that you have better communication with people. Thus almost every business concern is after growing better communication with their customer. And for this purpose several means of communication are utilized. Among these means of communication the most recent, most effective and the least time consuming and the cheapest means to communicate with the customers is the SMS marketing.

With the rapid of growth of mobile phones, we can see that almost every person do possess a mobile phone. Therefore using it as a medium of communication for the marketing purpose is not a bad idea. Rather these days most of the companies are in favor of using the SMS technology as the medium of communication with their customers. The most important feature of this SMS marketing is the bulk SMS facility. With the help of this technique a company can send the same message to a large number of people at the same time, that too at a very little cost. However, there is more certainty in the delivery of your message because of the store and forward facility. And unlike email, where the message may land up as junk mail, SMS is more secured as it is a spam free mode of communication.

However, the bulk SMS technology can be used for varied purposes. Other than sending latest updates and newest launches to the customers it can also be used to send immediate alerts to their employees about emergencies and critical situations. It can also be used as a medium to send updates or messages to roaming employees like sales persons and technicians on the road. And this is also been used by several companies to send greetings to their clients and suppliers on various occasions and festivals.

The most important thing or the very special feature of the bulk SMS technology is that you can send a single message to several persons at the same time. If you are the sender all you need to do is to type the message once and set the mobile numbers of the people whom you want to send the message to and your message would be sent to those numbers at once. And if any receiver is out of range the message can wait in the SMSC server even for days and then it would be delivered when he comes within the range. Therefore there is less chance of your message getting lost. Moreover, another important reason behind the popularity of the bulk SMS technology is its low cost nature. It can save up to 30% of the media campaigning and promotion costs.

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