SMS marketing campaigns have been growing in effectiveness and popularity over the past year. Consumers and businesses have been noticing this new marketing tool to communicate and use as a method to grow sales and benefit with coupons and discounts. Business owners have turned to SMS marketing because other advertising and marketing methods have become so saturated with competition that it is hard for consumers to find their message and redeem offers.

SMS marketing campaigns work so well because the business owner is communicating one on one with the consumer. The business is not competiting with other business on the mobile channel. Text offers are sent to the subscriber three to four times a month. Consumers are unlikely to sign up for multiple text marketing campaigns within the same niche. If you own a pizza place, your subcribers will only be on your list, and not your competitors.

The two main parts of every SMS marketing campaign is promoting and growing your opt-in list and then sending relevant text offers to that list. To promote your text campaign you get your mobile call to action out there by promoting signage in your business, integrating the call to action with other marketing materials and online sites such as Facebook and Twitter.

Customers who opt in by texting your keyword to the 5 digit shortcode are automatically sent a reply message thanking them for signing up to your text list and depending on your marketing goals, an offer they can redeem by showing their cell phone message at their next visit.

Your list will grow each week on auto-pilot and the next step of your SMS marketing campaign is to send relevant offers that reward your subscribers for being on your list. The less frequent you send offers the higher your redemption rates will be. No more than once a week you can send a text blast to everyone on your list with a coupon, special discount or limited time offer that will increase your sales, customer frequency and customer loyalty.

Text messages sent through the SMS channel are read within 15 minutes and redemption rates across all businesses average 20 percent. This is much higher than direct mail, newspaper, radio, box toppers and social media marketing. With redemption rates so high, the ease of starting a mobile marketing campaign and the increase in sales it can provide your businss, starting an SMS campaign is a great choice in this economy and digital age.

CLICK HERE if nothing you seem to be doing for your marketing efforts is working to increase your sales or profits. SMS marketing campaigns from Moto Message may be your answer.

We can help you increase your sales, profits and customers in just 30 days. You don't have to take our word for it though, we let you use our service completely free for 30 days with no credit card required so you can see for yourself how powerful text marketing can be in today's economy.

SMS Marketing is a marketing method that is being used currently by a few companies. This method is relatively new but has sparked a lot of interest since its inception. This is mainly due to the fact that it works and works very well. There are many benefits to SMS marketing apart from the obvious increase in ones customer base.

1. It lessens the marketing budget of the company drastically.

2. It provides the ability to reach customers in other countries that speak another language.

3. Allows one to send information to customers' seconds after the information becomes available.

4. It provides you a whopping 90% chance that you message will be read by the receiver within 5 minutes of receiving it.

5. SMS marketing campaigns are easy to create and reach the customer faster as they are able to access these messages from anywhere.

6. It also benefits the customer by keeping them up to date at all times.

SMS Marketing is very beneficial to companies. It provides them the opportunity to reach more customers, more efficiently. It is also easier to manage than other marketing campaigns as you don't need any expertise to do it. Once you sign up you will start seeing results with your first campaign. Once you do this there is no need to maintain anything as this will be done by your media manager.

You will see an increase in revenues from your first campaign and this will continue for years to come. You will be able to build a customer base that will remain loyal to you once you continue to give them the best service. SMS marketing campaigns can help your business to successfully grow, keeping money in your pocket and giving you a good name in your field of work.

To find out more information about text marketing and how you can capitalize on it; Visit http://The-new-email-advertising.com And Grab the FREE eBook: The death of email marketing. The details will amaze you. Also, enjoy this article about SMS Marketing

One of the most important aspects of an SMS marketing campaign is the delivery of the call to action. This is where the potential subscriber will see something that directs them to text a keyword to a 5-digit shortcode. Obviously you want them to see this when they have a chance to pull out their phone and text.

We always tell clients to think about their existing media first. TV, radio, print, and outdoor are the easiest and usually most effective places to put a text in call to action. However, traditional media can be expensive so looking for more unique opportunities can be very advantageous.

Take for example a coffee sleeve I spotted during a recent trip to Baltimore which directed people to text in for Ravens football text updates from the Baltimore Sun newspaper. Anyone who's ever been to a coffee shop will tell you most people whether they are with someone or not are usually messing with their phone while downing their favorite latte (I saw several good examples while we waited for our order). The placement of this text message marketing campaign on a coffee sleeve is "prime real estate" when it comes to attracting the attention of a potential SMS subscriber. It was almost impossible to put the cup down and not read the call to action from the Baltimore Sun on the sleeve. It was almost just as impossible for me to resist texting in and signing up. The response message thanked me for joining and informed me I signed up to receive "up to 2 msgs per day". That's quite a few messages so if that's the norm I may be opting out soon.

While it was good to see this type of creativity in a text message marketing campaign it would have been nice to see the coffee shop building its own mobile marketing list from the cups they hand out. I hope they got more than free sleeves for giving up that spot!

Justin Mastrangelo is President of JA Interactive, a mobile marketing company in Pittsburgh, PA that helps clients start and manage text message marketing campaigns through their proprietary JA.TXT SMS marketing software.

Years ago, email changed the way that we communicate, and live our day to day lives. The ability to communicate faster with one another, increased our productivity and launched us further in to the information age. Today, communication with each other is instantaneous, and we can do so while we are on the go, with mobile phones.

Communicating via text message is the most effective way to reach your targeted recipient whether you are looking to get in contact with the person for personal reasons, or for business. Because of this, SMS Marketing is one of the most effective forms of marketing today. There are several benefits to being able to reach your target audience, instantaneously, no matter where they are, or what they are doing, which in itself is a benefit.

The efficiency gained by being able to communicate via SMS provides a great benefit. The speed and reliability can help employees be more effective communicating with multiple people at once, which can save a business a lot of time, and in turn, reduce costs. Rather than making multiple calls and having to leave voicemail messages, an employee can be sure that their SMS message was received and read by the recipient(s).

Another great benefit of SMS Marketing is the ability to know the delivery status of each and every message that you send. Delivery reports can be simple, or provide all types of analytics, but the most valuable piece of information would have to be knowing as to whether or not your message was received by your recipient. Ninety-six percent of SMS messages are read by their recipients, so if the message was delivered to the mobile device, then you can be sure that the recipient will read your message if they have not done so already.

SMS Marketing is a great way to retain customers as well. It typically costs less to retain customers, than it does to acquire new customers, so staying in contact with your existing customers can be extremely valuable to your business. Rather than just focusing on acquiring new customers, businesses should always monitor their retention rate, and work at increasing it. SMS Marketing is a phenomenal way to increase your retention rate, and requires very minimal work. Simply have your existing customers opt-in to receive mobile alerts, and you can send them all coupons with a special promotion with a single click and drive sales immediately.

There are several aspects of a business that can benefit from a guaranteed, fast means of communication, and SMS Marketing is the best way to do just that. The benefits are numerous, and the results are proven. With over 2.5 billion text messages sent each day in the United States, text message marketing is the "email", of the new, faster, information age.

ExpressText offers SMS marketing campaigns at a fraction of the cost. Expand your customer profile by utilizing our custom SMS marketing campaigns. ExpressText also offers Bulk sms plans with lowest cost.