SMS marketing is a relatively new but highly efficient means of delivering marketing communication. The software is easy to use and extremely cost-effective in sales conversions compared to other marketing media.

SMS marketing is gaining popularity all over the world due to its effectiveness in delivering results. In most cases, it has beaten other marketing media in terms of performance. The reason for this is that this form of communication is usually directed at interested customers as opposed to other forms of mass media or direct marketing where the company has to reach out to a larger audience to get a percentage of that converted into sales. Using SMS as a marketing tool has delivered conversion rates as high as 70%. As a result, companies are setting aside a portion of their marketing budget towards this technique.

Starting a SMS marketing program for your business is easy. All you have to do is register online for the software and then start the process of capturing customer data either through in store sign up, your business website or through information from your staff who are in direct contact with your customer (such as in-store assistants). Once this is done, all you have to do is send out a message using the software about any promotions or offers that you are running. The software allows the message to be simultaneously forwarded to over 500 numbers depending on your agreement with the service provider. After this, all you have to do is sit back and watch as your sales revenue increases.

Certain websites offer added services where the businesses get a comprehensive service. They provide their customer's contact information and the message to be formulated. The SMS marketing company manages the entire process for them from end to end starting with composing the text to sending out the message to the customers. The best part of SMS marketing is its cost effectiveness as it is much cheaper than other conventional advertising media for delivering the message to the consumer. Due to their cost effectiveness, even small businesses can afford to use these services. This is why businesses of different sizes and types including retailers, restaurants, health clubs and other businesses are using this medium to communicate directly with their customers.

Although using SMS Marketing is not as cost-effective as email marketing, the results are higher as emails sometimes end up in the customer's bulk mail folder and get missed out. The advantage of using SMS is also the instant delivery of communication as most people carry their cell phones with them at all times.