Short Messaging Service (SMS) is being used as a wide medium of business marketing because of its easy access to the potential recipients unlike junk e-mails. Nowadays, use of SMS marketing is rising at a huge rate. One of the chief reasons behind this elevation is that SMS is progressively employed as an effective business tool. One can send SMS to one single person or a group of people conveniently and quickly like emails. This primary advantage makes SMS a popular corporate marketing channel. Handy nature of mobile phones makes SMS advertising and marketing very effective and powerful marketing tool.

As mobiles are time sensitive, they can be easily accessed to your SMSs though the potential person is out of coverage area. Unlike spam and other junk mails, people virtually read every message they receive. High reachable and cost effective feature of SMS have made it one of the best advertising and direct marketing tool available to business. Sending bulk SMS to target customers brings good results to your business. It makes person-to-person communication with your field. Using cutting edge software, fused with outstanding features and proven results, Bulk SMSs helps you to market your business among potential customers.

SMS Advertising helps you to provide incentives to your subscribers and potential customers to express how much you value their credence. Adding SMS as your primary advertising tool let you reach out more and more customers by investing less money and effort. SMS advertising and marketing includes sending SMSs both in customized and personalized form. Service providers keep direct connection with telecom operators to send bulk SMS to your target audience. SMS (Short Messaging System) marketing niche let you send quick, convenient and cost efficient text messages to the potential clients and increasing popularity of your brand name among the people. SMS advertising and marketing platform let you implement SMS advertising, product or service branding, bulk delivery of SMSs to the existing list, promotion of specials and offers and many more.

Plug-n-play solutions of SMS marketing facilitate customers to make a successful telecommunication with their potential customers. SMS marketing is a pocket friendly business promotional method helping to send bulk SMSs at fairly decent price rates. SMS marketing helps you to reach audience of certain group ranging from 18-29 who are constantly searching what is new and trendy in the market. Entering to the world of SMS marketing benefits you interesting results like enabling 2-way conversation between you and potential clients. It helps you to influence the decisions of subscribers more directly and thus allows your business to make more revenue. Bulk SMS marketing provides personal interaction via SMSs which saves your advertising money.

If you wish to give more boost up to your business, include SMS marketing as one of your promotional tools.. Don't wait more. Turn to SMS marketing and access even the inaccessible potential customers.

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What is SMS?

SMS stands for Short Message Service and are generally 160 character text messages sent between mobile phones. SMS uses a unique network that alerts the recipient the second the message arrives. SMS is a very fast and personal communication method on par with a phone call in perceived trust.

What is SMS Marketing?

SMS marketing is the practice of building lists of mobile numbers than sending SMS advertising messages to those lists. Lists can be built in many ways but there are compliance rules set by the ACMA on how people consent to be opted into your lists. Unsolicited commercial messages sent to a person is called spam and is illegal under the Australian Spam Act 2003. Mobile marketers usually use an online SMS system to manage the SMS sending process. These bulk SMS systems range in price and functionality. The best SMS marketing platforms have a good combination of cheap SMS and web SMS features. Make sure you only deal with a reputable SMS gateway as delivery reliability can vary a lot.

Getting permission to send SMS

The idea behind consent is that the recipient should want to receive your message and find it useful when they do. There are two types of consent.

1. Express consent

An opt-in checkbox on a web subscribe form. This checkbox must not be checked by default, the person completing the form must willingly select the checkbox to indicate they want to hear from you.

If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that they would be contacted by email AND they ticked a box indicating they would like to be contacted.

Customers who have purchased from you within the last 2 years.

If someone gives you their business card and you have explained to them that you will be in touch, you can contact them. If they dropped their business card in a fishbowl at a trade show, there must be a sign indicating they will be contacted by SMS.

The recipient must be clearly aware that he or she may receive commercial messages in the future. You cannot send an electronic message to seek consent: this is in itself a commercial message, because it seeks to establish a business relationship. Keep a record of consent, you may need to prove it later.

2. Inferred consent

Through an existing business relationship. If an organisation has a strong relationship with the owner of the number such as a club member or service subscriber receiving messages may be implied.

Through conspicuous publication of a work-related number.

Consent may also be implied by the publishing of numbers on websites, in magazines or other publications. The recipient must be identified as relevant to your message. eg if you want to send information about a technology product the recipient must be identified as the IT manager. If there is a statement that unsolicited commercial messages are not wanted you cannot infer consent.

Building lists?

Building a mobile marketing list should be done with care and good intention. As mobile numbers and SMS are a very personal way to communicate, people don't want to receive messages from you that waste their time and are not relevant. By opting people in correctly and only sending them relevant and useful messages will they stay on your list.

Technically there are 3 ways to add numbers to your list.

By a website for with an SMS opt-in check box

With an SMS to a dedicated response number or short-code

Manually

Incentivising people to join your list?

To get people to join a marketing list there are different ways to incentivise them. Some examples are:

Run a competition with a prize

Run a survey and share the results

Offer future sale and discount information

Promise and deliver useful, relevant and valuable information

Targeting

As text messages are personal you should follow these rules.

Personalise the message, add the persons name.

Identify yourself prominently in the message.

Mention how they came to receive the message.

If you are promoting a location, only deliver to that location.

The idea here is to collect a name and a post code when you collect your data. By collecting this information you will give your recipient a much better experience and they will be less likely to opt-out of your list.

Allowing users to opt-out

By law a commercial text message must contain an opt-out method. This can be a phone number to call but it is now industry standard to allow people to reply STOP to a message. This method requires delivery from a response number that can receive and process SMS commands. Some SMS software such as Burst SMS includes this for free in their accounts.

Engagement mechanisms

Sending a promotional message is one thing but engaging your recipient is another. There are several techniques for engaging your recipient

Add a mobile URL to your message that shows them more information and a form for interaction

Include a response keyword that allows people to reply and get other automated responses back. These can be set up in sequence.

Receive orders and books directly via response. Confirm via automated message.

Different types of SMS delivery

There are two main types of online SMS delivery. Direct connection where the SMS gateway is plugged directly into the telco's in your country, and International routing. International routes are operated by SMS aggregators which a gateway can utilise to deliver more cost effective SMS marketing than direct connection. Some international routes can be very unreliable and some providers will offer extremely cheap prices however you may end up paying the same as a more reliable connection as you still pay for messages not delivered.

The best bulk SMS service will have a combination of good quality international routing and cheap sms prices. If you have a service that requires guaranteed delivery such as an emergency or alert service then you should use a direct local connection, even though this is still not 100% guaranteed to deliver it will give you the highest percentage of success. It will generally cost double though.These are just the very basics but building on these basics you can develop sophisticated mobile marketing campaigns that can quickly build great lists of loyal customers. As long as you keep your lists clean and respect your recipients wishes to stop receiving text messages from you then you will have great success.

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Although sending and receiving texts has become a way of life for even the least technically minded individuals, text message marketing seems like it lags some way behind. Business around the globe have woken up to relationship marketing through new media channels like Twitter and Facebook, but have failed to grasp the nettle of SMS marketing.

Once an entrepreneur owns a database of customers' mobile numbers, they have to walk the tightrope and find a balance between giving their customer's information that they are willing to act on and being too intrusive. If you own a shop and see that the weekend has not led to the sales of a particular product that you expected; why not text your customers on Monday morning for a "Monday discount" of that item just for SMS customers? Generate interest and sales leads in new products by inviting your text contacts to a special preview or launch party. New generation mobile phones even make it possible to activate a text message when your customer is within a certain distance to your store.

Sending multiple text messages can be achieved by downloading software to your PC and entering your database of numbers to a phonebook; use a simple Google search to find these sites. Of course your mailing list of customers must have expressed a desire to receive these texts or the process will be counterproductive. The key is to make SMS customers feel special by feeding them deals and information that is not generally available to non-mobile telephone customers; this can also be achieved by personalizing the message by adding first names into the message's a service offered by many providers by importing names from your mailing list. You can send anything from one to thousands of messages in one click.

Our mobile telephones are now more than ever part of our daily life; thanks to their alarm function they are often the first thing we see in the morning and the last we see at night. Nobody now leaves the house without their phone in their pocket and with smart phones syncing everything from calendars to shopping lists, shouldn't you and your company use mobile technology to be part of your customers' lives?

Don Drapers is a human researching machine and being part of the internet by writing useful articles about Text Message Marketing is just one of many "must read before you buy" articles he has written in the sales lead industry. Before you spend marketing dollars on Leads Lists of any kind, make certain you visit iMarketingData.com now, and learn what you must to say to a Text Message Marketing provider so they'll WANT to give you the very best leads they have. Alternatively, say these wrong things to any lead provider and you are highly likely to get burned. Visit iMarketingData.com and quickly learn how to be in control of your lead providers. Knowledge is power. How smart are you?

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