SMS marketing has changed the way advertising was previously done because it can be send to maximum customers at a time for low cost.

Recently SMS marketing has taken over spot advertising because it is cost effective and it can be conveyed to target audiences more effectively than any other medium. In almost every sector today there is cut throat competition and business organizations are constantly looking out for new techniques and methods of marketing, so that they can reach maximum audience and that too at less expense. This is where SMS marketing has been so popular because it is low cost marketing solution that is used by most of the companies today to reach out to their target audience and inform them about discounts, promotions, and launch of new products or any exciting range of collection.

The reason why SMS marketing is used by business organizations today is due to various reasons. Some of the reasons are:

-? Mobile phones or cell phones are integral part of our lives. Almost every individual in the world today uses mobile phone to stay connected and carry with them all the time. Therefore, to increase customer base and sales, SMS marketing has become an efficient and effective tool.

-? In SMS marketing there is hardly any time lag in sending of a message and receiving of a message; therefore it is the fastest way to exchange information. You can use SMS or short messaging service to deliver sensitive information across to your customers, such as you have a discount offer for your customers which you can convey to them through SMS.

-? SMS messages are easy to send and readily received and read by people and it is way better than emails because in emails there is a high possibility for the message to end up in the spam folder.

-? Through SMS you can conveniently market your services and products. All you have to do is to get SMS software that sends bulk SMSs and prospective customers' contact database. You can easily customize your message by personalizing it so that it makes the customer feel special. Through it you can also send discount codes conveniently.

-? The bulk SMS software contains SMS templates that make it easier for us to develop promotional messages. This SMS software also allows you to store and maintain data of your prospective customers. Moreover, you can divide the database into various groups according to your convenience. You can also set pre-defined date and time for the sending of the messages.

-? It is cheapest mode of advertising that can help you to reach maximum customers.

-? You can select the words and write the message carefully so that it can have maximum impact.

-? You can also check the content for any kind of addition and alteration.

-? The SMS software can be installed on any computer and it easy and safe to use.

-? You can increase retention by sending your advertisement to a specific group again and again.

These are the unique advantages of SMS Marketing.