Mobile phones are no more a luxury, which is why it has emerged as the most powerful and versatile marketing tool. SMS messaging service helps businesses increase their customer base and is also a great way to advertise certain products and services. Today almost everyone has a mobile phone and this gives marketers an opportunity to hit for their marketing success through SMS messaging service. In India, the short code application of SMS marketing is widely practiced wherein the marketers choose a small 5-digit code to send and receive promotional messages. To ensure the timely delivery of these business messages, SMS gateway providers offer you the required solution by looking for an alternative route for the message in case of congested network. In India as well as other parts of the world, SMS marketing is the most cost-effective way of marketing products and services.

Among all the forms of modern advertising, SMS messaging service is the most versatile in nature as it can easily send business messages to multiple users at one given point of time. With the help of SMS messaging, customer feedback can also be sought which will further be a great tool for marketers to know about their products and services. This service can be accessed both by mobile phones and through the Internet wherein an SMS gateway provider makes the route of sending the business messages easier and simpler. There is a special gateway software for this which can be easily installed into the system and through this a number of messages can be sent to thousands of target customers stored in the database.

In India, short code SMS is one of the most preferable applications of SMS marketing as it allows marketers to send and receive messages via a 5-digit service number which avoids the hassle of remembering the usual 10-digit mobile number. One of the biggest advantages of using an SMS messaging service is its affordability which is beyond any type of comparison with other forms of media. To make the process of SMS messaging a lot simpler, the SMS gateway provider offers a great solution which allows the marketer to adopt some other route to send SMS in lesser time in case of heavy traffic in the network. Most of us are now habitual of sending and receiving text messages because it is cheap and quick too, and this is the reason why even businesses want to cash in on this great opportunity.

SMS messaging service is the most sought after marketing technique and in times to come, this is going to be the only tool of marketing which will help the companies expand their network.

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