People all over the world are addicted to text messaging and it would be beneficial to cash in on this situation. The companies can take full advantage of this worldwide trend and now with the arrival of group messaging, marketing has become bigger and better. When you need to reach out to a large number of people spread across the country, all you need is an effective and affordable marketing tool. Sending messages to large number of groups is the best way to ease the business operations and some other SMS marketing techniques are also available to make marketing easier. 2 way SMS is a new application under SMS advertising which allows the marketers to send a promotional message to the target customers and get feedback immediately which is counted as call to action. In order to make group messaging a success, there is an SMS virtual number through which messages are sent to the customers and the clients. This virtual number is a short code which is easy to remember unlike the regular 10-digit mobile number.

In SMS marketing, the main aim of the marketers is to reach out to a wider audience and that too within time so as to get good response in terms of sales. This is only possible through group messaging which allows marketers to send a single message to multiple customers without the need of typing the text again and again for every individual. Through SMS virtual number, the marketers send the message and get the response on the same number. The use of this virtual number for sending 2 way SMS is important because it is not possible for the marketers to remember the mobile number of each and every person mentioned in the database. Sending messages to a group and that too in bulk is way better and convenient than sending the business or marketing messages to each and every in the target customer base. Most of the businesses prefer group messaging as it an easy and affordable way to send across the marketing message across various verticals of the society.

For any successful business, getting feedback from the customers is essential and with 2 way SMS, this is ensured. Marketers send the messages to a group through SMS virtual number which is easy to remember and recall while sending the promotional messages. Group messaging has emerged as a great marketing tool over a period of time as it is cost-effective and less time consuming. In times to come, SMS marketing will be the sole survivor in the marketing world leaving behind other marketing tools and techniques.

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