By Don Drapers Don Drapers
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Although sending and receiving texts has become a way of life for even the least technically minded individuals, text message marketing seems like it lags some way behind. Business around the globe have woken up to relationship marketing through new media channels like Twitter and Facebook, but have failed to grasp the nettle of SMS marketing.

Once an entrepreneur owns a database of customers' mobile numbers, they have to walk the tightrope and find a balance between giving their customer's information that they are willing to act on and being too intrusive. If you own a shop and see that the weekend has not led to the sales of a particular product that you expected; why not text your customers on Monday morning for a "Monday discount" of that item just for SMS customers? Generate interest and sales leads in new products by inviting your text contacts to a special preview or launch party. New generation mobile phones even make it possible to activate a text message when your customer is within a certain distance to your store.

Sending multiple text messages can be achieved by downloading software to your PC and entering your database of numbers to a phonebook; use a simple Google search to find these sites. Of course your mailing list of customers must have expressed a desire to receive these texts or the process will be counterproductive. The key is to make SMS customers feel special by feeding them deals and information that is not generally available to non-mobile telephone customers; this can also be achieved by personalizing the message by adding first names into the message's a service offered by many providers by importing names from your mailing list. You can send anything from one to thousands of messages in one click.

Our mobile telephones are now more than ever part of our daily life; thanks to their alarm function they are often the first thing we see in the morning and the last we see at night. Nobody now leaves the house without their phone in their pocket and with smart phones syncing everything from calendars to shopping lists, shouldn't you and your company use mobile technology to be part of your customers' lives?

Don Drapers is a human researching machine and being part of the internet by writing useful articles about Text Message Marketing is just one of many "must read before you buy" articles he has written in the sales lead industry. Before you spend marketing dollars on Leads Lists of any kind, make certain you visit iMarketingData.com now, and learn what you must to say to a Text Message Marketing provider so they'll WANT to give you the very best leads they have. Alternatively, say these wrong things to any lead provider and you are highly likely to get burned. Visit iMarketingData.com and quickly learn how to be in control of your lead providers. Knowledge is power. How smart are you?

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