Most forms of advertisement fall into the category of "spot advertising", meaning, the people you are looking to communicate with need to be in a certain place, at a certain time to see the ad. Wouldn't it be great to reach qualified leads, or your existing customers, no matter where they are? Well, not all forms of advertisement require the target audience to be at a specific place, at a specific time. Mobile marketing has broken down those barriers for advertisers, and has revolutionized the way we reach people.

SMS Marketing allows you to send a text message to anybody, anywhere, at any time, and it is extremely cost effective. It is not only cost effective, but SMS Marketing also provides instantaneous results, and the statistics explain why. There are over 270 million cell phones in the United States, and that number is growing everyday. There are over 2.5 billion text messages sent in the United States alone, every single day. The reason why text message marketing is so effective is because of the fact that, on average 94% of all text messages delivered, are read by the message recipient. Think about that for a moment. Imagine if you could reach the contacts that you intend to reach, every single time, and know, without a doubt, that they have received and read your message.

Never before has it been so easy to reach people, and do so with such efficiency. SMS Marketing provides great results, has a low cost, but that isn't all. Text message marketing is extremely easy as well. Normally, all you need to do is create your message, select the contacts/groups you want to send your message to, and send it out. The ease of use, and speed are also great benefits as well. Since text messages are not cumbersome forms of data, it is extremely easy to transfer, which means thousands of messages can be delivered in minutes. For most businesses and organizations, being capable of reaching thousands of contacts, in just a few minutes, and knowing that the recipients have read their message, is almost priceless.

Another great thing about SMS Marketing, or text message marketing, is the ability to increase retention. By utilizing SMS Marketing, you are not limited to reaching each person, just once. For example, if a small business was distributing flyers throughout their community, each time they wanted to deliver a flyer to a specific individual; it would require them to find that person again. If an organization was running a television advertisement, they would need to have those same people who saw the ad the first time, in front of a television the next time they ran an ad. Text message marketing does not require that. Once you collect a contact/number, you can reach that contact any time you wish to, which not only increases retention, but aids in establishing a loyalty to your brand as well.

There are several benefits to SMS Marketing, but ultimately, it comes down to the fact that if you want to communicate with people, you need to be able to reach them. There simply is no better way to consistently reach people than through SMS.

ExpressText offers SMS marketing campaigns at a fraction of the cost. Expand your customer profile by utilizing our custom SMS marketing campaigns. ExpressText also offers Bulk SMS plans with lowest cost.