United Arab Emirates is a multi ethnic, multi lingual modern country with a mass of healthy earnings. Government and societies are there to help people make their living comfortable and at ease. There are two GSM operators in United Arab Emirates named ETISALAT and DU. It is common that most of the people own the sims of both the operators and keep two mobile for the purpose. Etisalat has huge Value Added Services department to handle 1000s of services providers in the country and also to nurture the Etisalat network with rich multi media contents and new concepts in the industry. There are many surveys indicating that UAE resident love to interact with premium SMS short codes to get the latest mobile contents and media information.

One of the most popular premium service in UAE is SMS chatting where mobile users interact with premium SMS short code to chat with anonymously with other subscribers of their interest. Mobile users love to have latest mobile java games, new ring tones specially Bollywood ring tones. In United Arab Emirates there are cinema showing Bollywood movies more than Hollywood. Arabs specifically UAE Nationals they love to watch hindi movies more. This interest of people has developed a good interest for mobile users to buy the Bollywood mobile contents like Bollywood mobile games, Bollywood ring tones, Bollywood actors and actresses wallpapers.

Service Providers has built a good amount of mobile users database based on their interests and demographics has been gathered in various surveys and online marketing. Service provider offer here sms marketing service for many small business to promote their brands and products and these marketing campaigns has shown a great success in United Arab Emirates.

David Webb is expert in Mobile technologies. Get latest information about mobiles, SMS marketing, mobile technologies and mobile telephony from the website http://www.info2mobi.com