As you plan to launch your new SMS marketing campaign you have already done your research and you know how successful this method can be. But how do you go about choosing service providers?

As with any marketing campaign you have to keep track of the success and failure of each element of your strategy. But the choice will still come down to how much you have in your budget and what you expect your text messaging service to do.

Amongst the cheapest options you can choose is something as simple as an iPhone app which uses a geo-locator technology to send texts automatically when people are in the vicinity of a participating business. This type of service is relatively cheap and may only cost a few dollars a day depending on location and competition.

This method has become very popular within particular neighbourhoods where there is a dearth of competition for things like fast food, clothing boutiques and suchlike. But if your business is not in this category and a geo-location is not important, then you may need to think a little more specifically.

First of all what you want to do with your campaign? Do you need to capture the recipients phone numbers? Or do you need to develop a more customised approach which specialises in service delivery to particular clients for particular product types?

Or, you may be satisfied by using a distributive network which involves registering for your own 'short code', which is just the technical name for a five or six digit phone number which dialers can use to gain access to a text marketing campaign.

If your product has a suitable label, you can choose a short code and get access to all sorts of standardised information like postal codes or birthdates from every caller. As you accumulate a huge database of information you can implement more specific strategies to target these people with more appropriate products and on more appropriate dates.

Political parties in the US were at the forefront in using this type of technology during the US presidential campaign. Many radio stations also jumped on this bandwagon early in the piece and interactive agencies were easily able to develop campaigns that shaped strategies to particular individuals at specific times during a campaign to maximise their impact.

Many small businesses have followed suit and whilst not wanting to bombard their clients with dozens of SMS messages, have been able to target particular clients with specific strategies that personalise the marketing in ways they could never have imagined before.

One forgotten technique that many businesses ignore is to advertise their text in campaigns on their websites and at their premises. Potential clients no longer have to register the e-mail addresses to gain access to specials which you wish to offer from time to time. By simply subscribing to your text campaign you can issue special invitations in an instant.

If you are serious about getting the lowdown on every aspect of SMS marketing you need to check out the special tips at http://www.thetextworks.com/

Ben's passion for being an on-line author is second to his interest in wireless technology. He has spent the past five years deciphering other peoples work so his employers don't have to. Most recently Ben created a blog to deliver the best mobile facts and news to industry leaders. If you want any more articles like this one visit his mobile marketing article site.

Ben has worked with many mobile marketing providers and the most cost effective, well received and direct mobile marketing method in his opinion is SMS mobile marketing.