Amongst the variety of tolls that are used by marketing professionals today such as the Internet tools including the usage of emails, advertisements on Google, affiliate marketing and the lot, SMS Marketing has recently gained a lot of popularity and is gaining strength.

Technology and its advancement has allowed people today to be comfortable with new things around them and the mobile phone is a product that is constantly on the move and is a common item that most people possess which makes SMS Marketing all the more convenient.

World of Warcraft commonly known as WOW is a role playing or RPG which is played online by multiple users and its SMS Marketing is also done. To play this game it is quintessential to log on to the internet and sign up for an MMO account or a massively multiplayer online account as it is played by several users teaming up with or against each other on the internet as specified by the game. One can advertise for WOW through both SMS White Label and SMS Private Label methods.

It is an extremely fast and efficient method of marketing as it gets to the customers directly through services such as SMS Private Label and ensures that the desired message is communicated to the target audience. SMS Marketing is quite affordable while allowing the client wanting to market a particular product be able to reach out to a huge number of people while saving the advertisement branch a lot of trouble, energy and time.

SMS White Label is a method in SMS Marketing where one's product or item through the help of mobile technology which is creating waves. SMS White Label is quickly gaining popularity over marketing done through the internet. One can send messages in bulk through SMS White Label and these messages would contain information as regards the product to be advertised or the particular venture with the addition of the specific logo of the company that could be sent to the target audience.

Through SMS White Label one can purchase messages for nominal prices and then become a reseller who could then sell these messages at higher process to others. In this method one has to send messages in bulk to customers and then shorten the list in accordance to the interest that they show. SMS Marketing allows for customer support throughout twenty four hours. This is a boon for all SMS Private Label users as it allows them to make instant changes.

If you are a traditional bricks and mortar business I believe you will find SMS marketing to be an extremely useful tool for bringing in new customers and for building up customer loyalty. Increasingly retailers are having to look for new ways to generate footfall due to the decreased spending power of consumers and much more competition from multi-nationals. A SMS marketing solution can help independent business people set themselves apart from the large chains and drive up profits, even in an economic downturn. Here's how:

1. SMS text marketing is ideal for retailers of all sizes and types wishing to run promotions, offer discounts and increase customer loyalty and retention.

A retailer, by advertising its SMS service, will build an opt in list of consumers interested in their products and services. This database of names and mobile numbers begins to grow when a consumer texts in a special keyword to a mobile number supplied by the SMS company. The retailer then uses their SMS account to send a special promotion out to their opt in database. It's a good idea to make exclusive offers to the list because the more a retailer makes their customers feel important they are likely to increase loyalty and repeat business.

When customers receive a text they then can bring the text into the store and present it for redemption against the special offer. Viral marketing also comes into play here because customers who feel the offer is of real value will naturally forward on the text to their friends.

2. A SMS marketing solution can also be used for delivering important information. This includes simple thank you messages and for time-sensitive information such as appointment changes. For example, a car dealer can notify customers when their vehicle is ready for pick up and pharmacies could text customers when their prescription is ready.

The list of benefits of SMS marketing is endless because when a retailer has a steadily growing opt in list of interested customers they simply need to respect and nurture that list and make sure all SMS messages are welcomed. This is achieved by offering genuinely great value to the database. Don't overdo it, although contacting your list regularly is fine when you continue to offer great value and important information.

Customers will be keen to buy from a retailer who treats them like their best friend. This approach will set them apart from competitors including the large multi-national chains.

Roy McDonald is the founder and owner of Txt Solution, a specialist provider of the UK's leading Online SMS service, providing simple, reliable, low cost text services to over 100,000 businesses, clubs and organisations.

To sign up for FREE now and get started immediately using one of the best tools to market your business or service, visit http://www.TxtSolution.com

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SMS Marketing using SMS Software: The increasing mobile phone penetration globally has instantly resulted in SMS becoming an effective alternative to traditional modes of business communication. With over 1.2 billion mobile phones and increasing penetration among semi-urban, rural areas mobile text messaging (SMS) just cannot be ignored by marketing leaders.

SMS Software is an effective tool to send short, instant and personalised text message (SMS) to the target audience. Brand managers like to be in contact with their existing customers and prospects to inform them about new products, features and other value-added offerings for them using SMS Software.

Their main concerns for marketing leaders related to SMS marketing are security of their database, getting a flexible platform to run SMS campaign at a schedule convenient to them, doing the campaign effectively, irrespective of the numbers of messages to be sent.

The critical questions related to SMS marketing, from the perspective of marketing leaders, are as follows:

* Whether the platform provided by service providers is secure?

* Is the delivery being carried out using reliable channels?

* Are the message delivery service levels measurable and is the client data is confidential?

* Is there enough transparency e.g. online delivery and real time reports?

SMS Marketing using client application software:

A flexible and high throughput service using client software is the solution to marketing men woes. Companies such as ValueFirst Messaging Private Limited (www.vfirst.com) provide highly effective SMS Service solution to marketing companies, advertising agencies to carry out in-house SMS marketing campaigns. In fact, such companies provide an end-to-end service using its software products for complete marketing activities which can be done on SMS.

The user is able to devise his own campaign and carry it out without any involvement of the service provider. The client software application products are installed at client premises and campaigns are carried out with clients getting on-line MIS. Delivery reports which are provided by the service provider help the user in cleaning-up his data-base. It is easier to do small campaigns, run contests and advertising agencies can use the platform to carry out simultaneous campaigns for multiple-customers.

SMS limitations: While SMS users enjoy several benefits like sending an instant, personal message which is always read, there are limitations associated with SMS. It is nothing more than 160 characters of text, devoid of sound, pictures and special effects of traditional print media. In spite of the limitations SMS has its own specific uses which help marketers give specific information to their customers. Incoming SMS on 4-digit or 5-digit short codes in conjunction with conventional media has become the most effective tool for generating leads and carrying out contests for promoting brands.

About the Author:

This article has been contributed by (Mr.) Vijay Shukla, Country Head, ValueFirst Messaging India (http://www.vfirst.com). Vijay has over 10 years of industry experience of management consulting and mobile data services. He can be contacted at vijayshukla@yahoo.com

You may have read recently that Google, the Internet behemoth, just purchased a large mobile marketing company for a big payout of $750,000,000. This should clearly tell business owners both online and offline that mobile SMS marketing should no longer be ignored and that its future is potentially unlimited.

Google feels this is the quick and cost-effective tool for the distribution of your mobile ads, key financial text alerts or church communication to smartphones, cell phones, connected mobile devices, desktops, laptops, netbooks, and iPads.

The interesting thing about mobile ads via SMS marketing is that although it may not be the most flashy medium you have seen lately, it does provide what most patrons and members want and that is one-on-one, uninterrupted dialogue with the business or church of their choice when they want or need assistance.

What is really exciting about text SMS messages and mobile text marketing is that it goes hand in hand so perfectly with practically any Internet, print and video marketing a business may be currently doing. Not to mention the unequaled response rates Internet marketers and small business owners are experiencing.

One reason for this possible higher response rate is that consumers have to opt-in to receive whatever SMS marketing campaign or church communication that they are seeking. This is true permission based marketing which avoids spam and creates a newly formed direct communication channel.

And for churches, these text alerts can be sent in a dignified manner. This is crucial and important when it comes to communicating with members about future sermons, prayer requests, birth, baptismal and death announcements, funding raising events and any emergencies that may affect their members and the local community.

Now getting back to the cell phone advertising perspective, the profitability factor is probably one of the most attractive factors for the small business owner. Many have seen a boost in sales ranging from 8 to 42 percent depending on the industry and how regularly they utilize their new mobile number.

These marketing statistics are based on numbers national and local business owners are currently doing and when you think about it this only makes sense when you consider that close to 90 percent of all text SMS messages are read by the consumer usually within minutes of receiving the alert. Overall, close to 99 percent of these messages will be read usually within a couple of hours.

The old mentality of selling is slowly going away according to Google and advertising executives. Running expensive print ads and television ads is not returning the profits they did 20 to 30 years ago. Small business owners do well to grasp this newer way of selling and staying in touch with their current and future customers as this is how they want to be communicated with.

But keeping all things in perspective, you are probably not a Fortune 500 company yet. But the good news is that you no longer have to have their type of budget to use mobile SMS marketing effectively. It is now quite affordable for every small business owner in the United States to try it out and use.

Your cost for this incredible technology can be less than 27 cents to 3 dollars per day depending on what company you go with and the features you are looking for. And with 52,083 text messages being sent every second of the day, the plain truth is mobile ads are not going away.

There are other facets of this marketing platform that will help you build your business. Take for example the automatic advertising some companies do for you via mobile websites and apps. Plus many SMS advertising services will actually build you a database of excited buyers organization members. This makes it convenient to send permission-based bulk notices instead of doing each one by hand.

By taking a closer look at whether text marketing would benefit your business or church, just look at the company you would be in. These are just some of the other successful companies using this SMS marketing media venue starting with national soft drink companies, restaurants, grocery chains, retail stores, banks, charitable and church organizations and churches themselves. Most people have gone mobile and maybe it is time you do as well.

The number of people who use mobile phones is staggering. That is what makes mobile SMS marketing and text marketing so appealing with its immediate, direct impact. In fact, the number of mobile phone users is almost double that of PC owners and growing exponentially every year. Floyd Tapia encourages and stresses that now is the time for small business owners and church websites and organizations to learn how to properly use SMS marketing and sending text alerts to their subscribers and members. This direct communication will be vital for SMS advertising and churches who need members to read important information immediately.

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