SMS marketing campaigns have been growing in effectiveness and popularity over the past year. Consumers and businesses have been noticing this new marketing tool to communicate and use as a method to grow sales and benefit with coupons and discounts. Business owners have turned to SMS marketing because other advertising and marketing methods have become so saturated with competition that it is hard for consumers to find their message and redeem offers.

SMS marketing campaigns work so well because the business owner is communicating one on one with the consumer. The business is not competiting with other business on the mobile channel. Text offers are sent to the subscriber three to four times a month. Consumers are unlikely to sign up for multiple text marketing campaigns within the same niche. If you own a pizza place, your subcribers will only be on your list, and not your competitors.

The two main parts of every SMS marketing campaign is promoting and growing your opt-in list and then sending relevant text offers to that list. To promote your text campaign you get your mobile call to action out there by promoting signage in your business, integrating the call to action with other marketing materials and online sites such as Facebook and Twitter.

Customers who opt in by texting your keyword to the 5 digit shortcode are automatically sent a reply message thanking them for signing up to your text list and depending on your marketing goals, an offer they can redeem by showing their cell phone message at their next visit.

Your list will grow each week on auto-pilot and the next step of your SMS marketing campaign is to send relevant offers that reward your subscribers for being on your list. The less frequent you send offers the higher your redemption rates will be. No more than once a week you can send a text blast to everyone on your list with a coupon, special discount or limited time offer that will increase your sales, customer frequency and customer loyalty.

Text messages sent through the SMS channel are read within 15 minutes and redemption rates across all businesses average 20 percent. This is much higher than direct mail, newspaper, radio, box toppers and social media marketing. With redemption rates so high, the ease of starting a mobile marketing campaign and the increase in sales it can provide your businss, starting an SMS campaign is a great choice in this economy and digital age.

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Small and medium businesses can make a great impact with SMS marketing. You must be getting those SMSes from the local mobile store announcing great discounts on the iPad or a local restaurant announcing a new buffet menu. The benefit is primarily because of the low cost and immense reach that SMS marketing can offer small and medium businesses. No wonder, most of the SMS campaigns that we receive on our mobile phones is primarily from typical small and mid sized businesses. The success rate that businesses derive from traditional advertising via print or through the local Radio station is less compared to SMS marketing. For one, an SMS advertisement 'stays' with the recipient if it is not deleted. It can be always referred later but a one time advertisement campaign is not sustainable. No wonder large corporations with deep pockets spend hundreds of thousands of dollars to run sustained print and media campaigns.

There are 2 different types of SMS marketing that businesses can adopt to ensure maximum success. The first is push marketing and the second one is pull marketing. In push marketing which is more common, advertisers send SMS text to a target group of customers. Another very intelligent way of marketing is to provide free information to a target group possibly related to city traffic, latest rock show information or weather forecast for the day. Those who are interested can ask for additional information and this is a nice way of generating revenue and branding the service. Mobile coupons offer another cost effective way of discounting your product and at the same time marketing your brand. There is has a good chance of success because if you are offering a 20% discount on a product over the weekend, more people will flood your shop to buy it. The results are instantly visible and you have clocked 20% more sale for that month. Interesting, isn't it?

SMS marketing campaigns can help establish great brands. Small and medium businesses can build great brands using the viral effects of SMS marketing. If you can send a great message or an image which appeals to your target customer group, there is fair chance that they will forward that image or message to their friends. This can have a tremendous viral marketing effect giving you a fantastic ROI.

The factors that drive the success of SMS marketing are content, personalization and device technology that is used for the marketing campaign. A personalized message for 'opt-in' target groups can have a better effect than a generic message. Device technology plays an important role in the success of SMS marketing. A 160 character text may not be as attractive as an image. In some European countries, marketers have no other option than 160 character messages. With many advantages and some challenges, mobile marketers are hopeful that SMS marketing campaigns will be preferred by small and medium business in the near future.

Will Regeura is the Promoter of Stay in Touch Solutions Inc.. He is a specialist in SMS and Mobile Marketing. The company offers various Mobile marketing solutions. The co-ordinates are:

Stay in Touch Solutions Inc.

Miami, FL-33155

[http://www.smssells.com]

wil@smssells.com

931-287-9767

You may have read recently that Google, the Internet behemoth, just purchased a large mobile marketing company for a big payout of $750,000,000. This should clearly tell business owners both online and offline that mobile SMS marketing should no longer be ignored and that its future is potentially unlimited.

Google feels this is the quick and cost-effective tool for the distribution of your mobile ads, key financial text alerts or church communication to smartphones, cell phones, connected mobile devices, desktops, laptops, netbooks, and iPads.

The interesting thing about mobile ads via SMS marketing is that although it may not be the most flashy medium you have seen lately, it does provide what most patrons and members want and that is one-on-one, uninterrupted dialogue with the business or church of their choice when they want or need assistance.

What is really exciting about text SMS messages and mobile text marketing is that it goes hand in hand so perfectly with practically any Internet, print and video marketing a business may be currently doing. Not to mention the unequaled response rates Internet marketers and small business owners are experiencing.

One reason for this possible higher response rate is that consumers have to opt-in to receive whatever SMS marketing campaign or church communication that they are seeking. This is true permission based marketing which avoids spam and creates a newly formed direct communication channel.

And for churches, these text alerts can be sent in a dignified manner. This is crucial and important when it comes to communicating with members about future sermons, prayer requests, birth, baptismal and death announcements, funding raising events and any emergencies that may affect their members and the local community.

Now getting back to the cell phone advertising perspective, the profitability factor is probably one of the most attractive factors for the small business owner. Many have seen a boost in sales ranging from 8 to 42 percent depending on the industry and how regularly they utilize their new mobile number.

These marketing statistics are based on numbers national and local business owners are currently doing and when you think about it this only makes sense when you consider that close to 90 percent of all text SMS messages are read by the consumer usually within minutes of receiving the alert. Overall, close to 99 percent of these messages will be read usually within a couple of hours.

The old mentality of selling is slowly going away according to Google and advertising executives. Running expensive print ads and television ads is not returning the profits they did 20 to 30 years ago. Small business owners do well to grasp this newer way of selling and staying in touch with their current and future customers as this is how they want to be communicated with.

But keeping all things in perspective, you are probably not a Fortune 500 company yet. But the good news is that you no longer have to have their type of budget to use mobile SMS marketing effectively. It is now quite affordable for every small business owner in the United States to try it out and use.

Your cost for this incredible technology can be less than 27 cents to 3 dollars per day depending on what company you go with and the features you are looking for. And with 52,083 text messages being sent every second of the day, the plain truth is mobile ads are not going away.

There are other facets of this marketing platform that will help you build your business. Take for example the automatic advertising some companies do for you via mobile websites and apps. Plus many SMS advertising services will actually build you a database of excited buyers organization members. This makes it convenient to send permission-based bulk notices instead of doing each one by hand.

By taking a closer look at whether text marketing would benefit your business or church, just look at the company you would be in. These are just some of the other successful companies using this SMS marketing media venue starting with national soft drink companies, restaurants, grocery chains, retail stores, banks, charitable and church organizations and churches themselves. Most people have gone mobile and maybe it is time you do as well.

The number of people who use mobile phones is staggering. That is what makes mobile SMS marketing and text marketing so appealing with its immediate, direct impact. In fact, the number of mobile phone users is almost double that of PC owners and growing exponentially every year. Floyd Tapia encourages and stresses that now is the time for small business owners and church websites and organizations to learn how to properly use SMS marketing and sending text alerts to their subscribers and members. This direct communication will be vital for SMS advertising and churches who need members to read important information immediately.

SMS marketing is a very successful means of communication as a wide range of customers can be reached anywhere through their mobile phones. A current analysis regarding SMS marketing shows that 95% of the marketing messages are read which proves how efficient they are compared to the conventional marketing methods. Text messaging has also become a part of fashionable television programs such as The Apprentice and The American Idol. SMS marketing also plays a vital role in creating publicity for various game shows and award functions. With this rapid increase in demand for mobile marketing methods, many small business owners throughout the world have started using SMS marketing techniques to enhance their business. They feel SMS marketing as a direct, personal and reliable means of producing incomparable exposure to their products. Nowadays we also see SMS marketing being used in the major sporting events in the name of trivia contests, puzzle and interactive voting games.

You might now ask yourself, what a small business would do with mobile marketing. For this, the small business owner needs to build a permission-based marketing campaign to reach their customers directly on their cell phones. If you run a small business say a healthcare operation, services business, restaurant, cafe, retail store, or anything similar to that, then developing your own application might seem to be much hard. In such a case, you can try to work out a deal with companies that already have experienced a considerable growth with mobile marketing techniques. Most of the popular mobile phone applications allow ad placements, by which your business can get some exposure. Listing your local business on Google Maps and Yelp can get your business viewed by significant number of users via mobile phones.

Just like email marketing, marketing also involves lead generation, relationship building, value adding and of course, selling. With SMS marketing, you certainly don't want to try sending dozens of customer texts from your phone directly. The technique works out by sending text messages to as many cell phone numbers as you want directly from the web. It truly takes less than five minutes to set up and send promotional messages to a few customers. Social media platforms like Facebook and Twitter have their mobile version of their sites as well as mobile applications that have direct or indirect relationships with them. Hence it is very much important to make sure that your business or company website is mobile-friendly.

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