In the modern world, consumers are bombarded with messages from television, radio, the internet and billboards alike. So it can be hard for event organisers to get their pitches heard. And when you've got a film, play or exhibition that's only going to have a relatively short run, you need to speak to potential audience members fast.

The quickest, easiest and most cost-effective way to do this is to send that audience a text. Nearly everyone in the UK carries a mobile phone, and as a nation we send hundreds of thousands of SMS messages every minute.

That's why more and more event organisers are turning to SMS text messaging and mobile marketing to speak to their audience. It gets a message directly to customers, and as it's being texted, it's a message that's sure to be read.

Why Choose Text SMS Messaging?

The options for promoting your theatre, cinema, concert or exhibition are as follows: television, radio, print, outdoor advertising, online marketing and SMS messaging.

Of those options, it's texting which provides the most efficient and cost-effective way to get your message across.

As people are bombarded with TV and radio ads, internet pop-ups and posters, they've learnt to tune them out and stop paying attention. But when their phone rings, beeps or vibrates, they're instantly interested. By sending them a message at the point when your customers are at their most attentive, you can be certain that you'll get your message across.

And, what's more, text messages are more cost-efficient than most other forms of advertising.

What Does Text SMS Messaging Offer to Event Organisers?

As well as gaining the undivided attention of their audience, event organisers can use SMS marketing to carry out the following:

Notify an audience of upcoming eventsSend short notice promotions to interested partiesRun an opt-in database so repeat customers can keep up to date with eventsRun Keyword and Short Code mobile marketing campaignsSend to any number of clients or customersSchedule messages to be sent at specific dates and timesHave two-way conversations with clients from a PC

A selection of marketing tactics and techniques will be available to the canny events organiser, making it easier to ensure a full house throughout a play, film or concert's run.

How Can Event Organisers Sign Up?

The first thing that you need to do is find a trustworthy and competent agency that specialises in Text SMS messaging for event organisers. Once you've found them, they'll help you set up your campaigns and send any texts that you need to, when you want to send them.

You'll also be given expert advice on how and when to run your marketing campaigns.

So, what are you waiting for? If you're an event organiser looking for an audience, find a mobile marketing expert today!

Andrew Nattan is writing on behalf of Any Text, providers of Text SMS Services in the UK.

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