SMS marketing is no longer on the horizon, it's here. SMS, which stands for Short Message Service, is also known as text messaging. Texting has become a major way of communicating and it is now becoming a primary manner for local businesses to market their wares, services and specials.

The Essence of SMS Marketing

The central aspect of any text is in the fact that it must be short and effective. You have a total of 160 characters to get your message across. That's approximately 30 words. Thus, you'll need to say what you have to say quickly and clearly. With that in mind, here are some guidelines related to your SMS marketing messages.

Keep it simple. One offer per text.
Include a headline and create a call to action.
Define the offer-limited time, one time only, clearance, etc.
Define the deal-two-for-one, discount, free, etc.
Make sure people know how to access the offer.

5 Quick, Effective Campaigns

There are various types of campaigns that you can utilize when using SMS marketing. Here are a few quick campaigns that you can consider.

Reoccurring Offer: This is something you offer every day, week or month at the same time. It may be a two-for-one offer or a free offer when someone spends a certain amount. Send out a text each time the deal is on.
Limited Time Offer: You may want to have a special that lasts a few hours, days or a week.
Welcome Offer: This is for people who have just signed up for text messaging. Offer them a discount or even something free!
Text Coupon: You may want to stipulate that to get a discount or special the customer must present the text that's on their phone.
Clearance: If you want to get rid of merchandise and make room for new stock, this is the way to do it.

SMS Works

Text message marketing is short, sweet, to the point and effective. People text a lot more than they talk and that alone should be a wake up call for any business looking for a way to connect with their client base. How effective is SMS marketing? It has a conversion rate of 10% to 30%! That's astounding. If you're not using this medium, you're missing out on sales and profits.

Expect to see more competitors using it this year and beyond. Test message marketing is no longer for corporations with large marketing budgets.

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