A few years ago, Short message service or SMS were used to send personal messages and subscriber's notifications. Nowadays, short message service or SMS has become a new marketing media for many corporate companies. It is been used by marketing agencies to market their product. Moreover, it has become a tool of advertising these days. Many network providers have programmed a gateway and it is known as short code number. Short codes are designed for the companies to interact with their customers to get feedback, voting, survey, polling, and news, this short codes are usually five or six digits number. The major fact of SMS development application is made to send information any point of the time.

Short code has proven to be an effective way of promoting brand and marketing. It is become an easy way of communicating with the customers in two ways. It can also be sent in bulk, like advertising and marketing to targeted audience to get their attention. Short message services have also brought the customers closer to the company's updates and activates. For instance, they use this messaging system to provide updates on recharges, billing etc. There are also different types of message modules available on the market to improve sales. Many service providers charge SMS package at low-cost, or absolutely free.

SMS is both for big and small-scale industries to the market their products and services to the customer in a simple form. There are some latest SMS development application, were you can update from the stock market and sports news. Even some personal mailing portals also use them to sends alerts to their users, so that their users can response to mail sooner. SMS usage has growth to an existent that many are benefited both ways and has become friend to small and big subscribers.

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