SMS is a designation representing short message service. However sending SMS are more publicly known to be texting or text messaging. This is a service that permits cell phone users to send short text messages, consisting of a limited number of characters to another person also using the cell phone. The recipient who receives the message will be able to view the message and understand what the teller is trying to convey. But now the SMS can also be delivered from the internet to the cell phone.

The purpose of sending SMS is to transport brief conversational messages. Cell phone developers have come to improve the SMS services due to the finding of T9 technology, predictive software to ease the efficiency of typing and sending text messages. Although the traditional way of typing alphabet by alphabet is still integrated in most mobile phones, the T9 technology leads to more effective messaging, faster typing and easier usage. Furthermore, the T9 has also been adopted into the QWERTY keyboard of newer cell phones.

Inasmuch as the SMS messages play the role of communication medium, it has now become one of the brilliant channels of advertisement. In fact, it is claimed to be rather effective as the message is purposefully and directly delivered to the recipient. Being only a minimal cost, business owners can conveniently spread the knowledge of their products, services, offers or discounts to customers via the easiest way. That is why most business developers are taking advantage of the SMS as their advertising method.

Even in United States, sending SMS has become the preferred platform of communication, especially for young adults and teenagers. This is because there are plenty communication plans that offer nominal SMS costs or either free of charge. That is why most youngsters prefer to type whatever they intend to speak into words and send them instead of making calls. Calling a person, if afar, is even more costly than sending a SMS. Besides, the SMS can be reached anytime, even when the line is busy yet calling could probably lead to an engage.

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