Businessmen that are using text message marketing as their method for advertising should know that the major factor of how to be more effective in achieving the business's goal is to choose the right mobile keyword for their SMS marketing program. In choosing the mobile keyword, these factors should be followed.

First, don't make it hard to remember, there are some text keywords that are too complicated and are damn hard to remember like, "Text PIPS37649 to ", this would certainly lose the interest of the prospect client.

Second, avoid using special characters as it would only bring confusion towards the people, for example, "Text PIP$ to ".

Third, it would be better to use only one word for the mobile keyword, so that it can easily be remembered and inputted, but if in case that the company needs two words, for example, "one two", then the company should consider this, ("it is recommended that the company should invest on two mobile keywords, one with the space between, "one two", and one without space, "onetwo".). Lastly, don't make the text keyword too long, as it can be a factor of why the public ignores the ad. An example of this is, "Text newtownmountkennedy to ". With this long 19 letters word, how can the public stay interested to type it in their mobile phones?

Once the company has an effective text keyword for its text message marketing program, then the next thing that it should do is to advertise it. There are a lot of ways of how and where to advertise, and a great example of this is through social networking sites, such as Facebook, MySpace, Twitter and etc.

The company can also place its ads to business cards, emails, blogs, tv, radio and so on. However, it won't necessarily mean that the more advertisements the company have will result to a higher customer feedback and purchase, no, because the company should also give the customer a reason to participate, best example of this is, "Text FREETICKET to ".

These things are vital for a text message marketing campaign, as the said information can increase the performance of the company, which of course leads to higher profits. It's a whole new world now, and the ways of advertising one's product is made easy and simple, thanks to the development of technology the business owners and companies have now the chance to promote their products at an affordable price through the simple use of SMS marketing.

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