In today's world SMS marketing is an ideal way to promote goods and services to wider audience base which is not so effective with other media. Of late it has got extremely popular with the businesses after the claims that offering SMS solutions to the audience could generate 100 per cent response rate. The development of the SMS software has made it convenient for the marketers to send across the message to the target audience and this software contains short code SMS also. Having a speedier communication is the need of hour and nothing can beat the concept of two-way SMS when it comes to speed. SMS text messaging is the most commonly used data usage nowadays and for day to day business correspondence it is the best medium. The benefits of SMS applications are numerous in corporate sectors and it is seen as an extremely matured tool of communication.

If the marketers want to get the best out of their efforts, then two-way SMS application can actually get cent percent response rate for the company which is going to benefit the returns. Using creative SMS marketing strategies like the short code SMS can help the marketers deliver the message which can grab the attention of the reader. For businesses, it is extremely important to stay in touch with the audience and for that SMS solutions are the best as it is more personal than an e-mail because people always carry their mobile phones wherever they go. If the sole aim of the business is to get 100 per cent response, then the most suitable way of communication is SMS. Since the database is huge and marketers may find it convenient to remember so many mobile numbers to send SMS to, then in this case short code SMS feature is there which can be easily memorized by the marketers.

When considering an SMS marketing campaign, it is ideal to consult experts like mobile marketing agency for improved results. These companies will assist the marketers with the right and profitable implementation of two-way SMS. In market, a variety of SMS solutions are offered, however it depends from business to business to choose an ideal application which can boost their business. The trend of short code SMS is fast catching up and companies as well as communication medium use these codes for gaining feedback from the audience in the form of television voting, charity donations, subscribing and unsubscribing ringtones and many such applications. These codes are short numbers which are significantly shorter than the conventional mobile or landline number.

Marketers should always look out for creative SMS solutions so that audience have no other option except reading that message and responding to it immediately. If the companies seek help from the marketing agencies, then it will help you build the best SMS campaign comprising of two-way SMS feature and short code SMS. There is an option of using customized SMS solutions which can be modified as per the need of the business in order to get 100 per cent response rate.

Mvaayoo is a trusted name in India and SMS reseller India for mobile value added services like SMS Gateway, Bulk SMS and Virtual Mobile Number services.