The world of advertising is currently going through a revolution. Its only 15 years ago that most companies didn't have a website! Now every company displays what they are selling on their website and in their advertising always promote their website address. However within the next few months and years this is now going to change drastically. Cheap accountable advertising onto mobile phones is THE best way to advertise

Mobile phones or cell phones have become part of everybody's life and methods of advertising onto them are becoming innovative as the phones become better equipped technologically.

Google's mobile business hit $1billion in 2010

Local spending on mobile is set to rise to over $2 billion by 2014

What this points to is the fact that everything is going mobile and yet 95% of retailers have not grasped the fact that their websites have to be adapted to be viewed properly on all mobile devices.

Smart retailers (companies)are accumulating mobile numbers of their customers and sending them offers onto their mobiles.

Smart retailers (companies) are using a keyword to standard rate text number when advertising as an additional call-to-action. Indeed, nothing has greater impact than on a radio hearing a call-to action something like....

" Come and check out our hotel for your wedding by texting WEDDING to 51444 standard rate text" or

" Check out all the latest range of autos from KIA by texting KIA to 51444 standard rate text"

The response text one receives immediately contains the MOBILE website of the advertiser and the advertiser is now in a position to call and talk to the person inquiring which is far better than just sending them off to make up their own mind from looking at a website on PC!

Start taking notice of this shift in advertising. Start doing it!

Keywords which should be treated like your dot com and can be bought for about 500 bucks per annum but the better ones are going fast so start checking this out today. Texts providing information only cost pennies but when checking out texting solutions ensure you are not restricted to 160 characters as you want to send proper offers onto your customers phones.

Peter Fry is a Director of iWord Limited and an authority on mobile marketing solutions. iWord have been providing mobile marketing services for over 4 years.

iWord provide provide keywords to SMS short codes for advertising and competition purposes. They have a bulk SMS texting system that can deliver 450 characters onto mobile phones around the world. They adapt websites so they can be viewed on mobile (cell) phones anywhere. They create iPhone/iPad and Android apps. For further information about mobile marketing check out http://www.iwordsales.com/

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