In the 1990s, the PC became everyone's gateway to e-mail, pictures and eventually digital media. Then laptops freed us to take our offices on the road. But today, the cell phone can perform all of these functions. In Japan, consumers can use their phones to pay for purchases and program their DVRs remotely; home computer use is actually declining among the younger generation. In the United States and Europe, cell phones and mobile devices are beginning to have a similar impact. This panel from the 2008 Milken Institute Global Conference asks whether the smart phone can actually replace the PC.

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To expand your business a mobile SMS marketing campaign is something you must consider. You are of course aware of its benefits and advantages above other marketing channels. To exploit mobile SMS marketing channel to its fullest potential you just need to scratch your creativity a little more. Here are some ideas you can customize and use for your mobile SMS marketing campaign along with a little insight into implementation of the same. For mobile SMS marketing the most important thing you would want to have at hand is database of mobile numbers to send SMSs. Buying these databases can be of help. However, when you buy a database you may not be able to get numbers only for your target audience. So a better option is to collect mobile numbers of your prospective customers.

Firstly you need to decide a keyword very interestingly and closely associated with your product or brand. It can even simply be your brand name. Then advertise this keyword through various channels of advertising you are currently using. If you are currently advertising on highway just add a line mentioning your keyword, along with a reason for people to respond. This reason can be anything like a lucky draw, or a discount on purchase. Let's take an example to better understand the suggested mobile SMS marketing plan. If you deal in dog food then getting a large database of mobile numbers of dog owners will be slightly difficult and just sending a promotional SMS to any and everybody will not prove to be very productive. So to make your mobile SMS marketing campaign more effective you set out to get mobile numbers of your prospective clients by advertising your keyword through an advertisement channel you are already using. You can start with printing it on your own dog food packets. Now offer a reason to your audience to respond. Present an offer like 100 lucky winners get 1 years free supply of dog food. This kind of an offer will ensure that only dog owners i.e. your target audience responds.

When people respond to your keyword, send a SMS acknowledging receipt of their SMS. Use this acknowledgement SMS as an opportunity to build your brand image and/or promote another offer. Like in the mobile SMS marketing campaign example mentioned earlier, you can promote a new product or you can present another offer of discount on purchase of larger quantity. Brand building can be done by sending useful dog care tips periodically.

Talking about implementation of your mobile SMS marketing campaign, first thing you need is a good bulk SMS reseller, who can provide you a customized SMS gateway (software to manage bulk SMSs). Two important aspects you should look for in a SMS gateway other than cost are; it's delivery promise, and integration with your database and applications. Don't pick up a SMS gateway off the shelf without any promise from the reseller to integrate it with your system. Also check the ability or standing of the bulk SMS reseller. See how long have they been in business along with a list of their existing clients and if possible check for some testimonials from them.

More Information on Mobile SMS Marketing and Bulk SMS Resellers from the Bulk SMS Company.

Location-based advertising is coming into its own to the tune of $1.8 billion a year. That's the amount that businesses will put into LBS (location-based services) including mobile marketing by 2015, according to the latest information from ABI Research, a market intelligence company specializing in emerging technology and global connectivity.

Location data helps companies plan text marketing campaigns effectively. All mobile phone users can be geographically identified to a fairly small area, by tracing the call to the closest mobile phone transmitter. It's not only SMS marketing campaigns that can be tailored to local users: newer social websites including Foursquare take advantage of this technology as well.

When discussing questions about privacy and tracking concerns, ABI Research practice director Neil Strother acknowledges that "some might be put off by the 'Big Brother' aspects of this, but it's really about the value-exchange: if you care about getting discounts or being rewarded for shopping, is the value-exchange high enough so that you'll accept having your whereabouts known to these companies in return for the benefits?"

In order for a retailer to plan a mobile marketing campaign using location as a trigger, consumer location and mobile habits must first be recorded and analyzed. One example of LBS advertising can be seen with North Face, the outdoor gear and apparel company. Opt-in consumers get text messages whenever they're within a certain distance from one of the physical retail stores. These sale or new product ads serve as reminders to buy at a later date and as impulse or convenience purchase prompts.

Location-based ad campaigns aren't only for those retailers who have a relatively high density of outlets in one city. Specialty shops, for example, whose customers either drive long distances or frequent only once in a while would likely benefit from a reminder text message whenever they happen to be in the neighborhood.

Courtney Smith
Qittle(TM) mobile marketing

http://qittle.com/
http://doyouqittle.com/

As you plan to launch your new SMS marketing campaign you have already done your research and you know how successful this method can be. But how do you go about choosing service providers?

As with any marketing campaign you have to keep track of the success and failure of each element of your strategy. But the choice will still come down to how much you have in your budget and what you expect your text messaging service to do.

Amongst the cheapest options you can choose is something as simple as an iPhone app which uses a geo-locator technology to send texts automatically when people are in the vicinity of a participating business. This type of service is relatively cheap and may only cost a few dollars a day depending on location and competition.

This method has become very popular within particular neighbourhoods where there is a dearth of competition for things like fast food, clothing boutiques and suchlike. But if your business is not in this category and a geo-location is not important, then you may need to think a little more specifically.

First of all what you want to do with your campaign? Do you need to capture the recipients phone numbers? Or do you need to develop a more customised approach which specialises in service delivery to particular clients for particular product types?

Or, you may be satisfied by using a distributive network which involves registering for your own 'short code', which is just the technical name for a five or six digit phone number which dialers can use to gain access to a text marketing campaign.

If your product has a suitable label, you can choose a short code and get access to all sorts of standardised information like postal codes or birthdates from every caller. As you accumulate a huge database of information you can implement more specific strategies to target these people with more appropriate products and on more appropriate dates.

Political parties in the US were at the forefront in using this type of technology during the US presidential campaign. Many radio stations also jumped on this bandwagon early in the piece and interactive agencies were easily able to develop campaigns that shaped strategies to particular individuals at specific times during a campaign to maximise their impact.

Many small businesses have followed suit and whilst not wanting to bombard their clients with dozens of SMS messages, have been able to target particular clients with specific strategies that personalise the marketing in ways they could never have imagined before.

One forgotten technique that many businesses ignore is to advertise their text in campaigns on their websites and at their premises. Potential clients no longer have to register the e-mail addresses to gain access to specials which you wish to offer from time to time. By simply subscribing to your text campaign you can issue special invitations in an instant.

If you are serious about getting the lowdown on every aspect of SMS marketing you need to check out the special tips at http://www.thetextworks.com/

Ben's passion for being an on-line author is second to his interest in wireless technology. He has spent the past five years deciphering other peoples work so his employers don't have to. Most recently Ben created a blog to deliver the best mobile facts and news to industry leaders. If you want any more articles like this one visit his mobile marketing article site.

Ben has worked with many mobile marketing providers and the most cost effective, well received and direct mobile marketing method in his opinion is SMS mobile marketing.

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What is SMS?

SMS stands for Short Message Service and are generally 160 character text messages sent between mobile phones. SMS uses a unique network that alerts the recipient the second the message arrives. SMS is a very fast and personal communication method on par with a phone call in perceived trust.

What is SMS Marketing?

SMS marketing is the practice of building lists of mobile numbers than sending SMS advertising messages to those lists. Lists can be built in many ways but there are compliance rules set by the ACMA on how people consent to be opted into your lists. Unsolicited commercial messages sent to a person is called spam and is illegal under the Australian Spam Act 2003. Mobile marketers usually use an online SMS system to manage the SMS sending process. These bulk SMS systems range in price and functionality. The best SMS marketing platforms have a good combination of cheap SMS and web SMS features. Make sure you only deal with a reputable SMS gateway as delivery reliability can vary a lot.

Getting permission to send SMS

The idea behind consent is that the recipient should want to receive your message and find it useful when they do. There are two types of consent.

1. Express consent

An opt-in checkbox on a web subscribe form. This checkbox must not be checked by default, the person completing the form must willingly select the checkbox to indicate they want to hear from you.

If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that they would be contacted by email AND they ticked a box indicating they would like to be contacted.

Customers who have purchased from you within the last 2 years.

If someone gives you their business card and you have explained to them that you will be in touch, you can contact them. If they dropped their business card in a fishbowl at a trade show, there must be a sign indicating they will be contacted by SMS.

The recipient must be clearly aware that he or she may receive commercial messages in the future. You cannot send an electronic message to seek consent: this is in itself a commercial message, because it seeks to establish a business relationship. Keep a record of consent, you may need to prove it later.

2. Inferred consent

Through an existing business relationship. If an organisation has a strong relationship with the owner of the number such as a club member or service subscriber receiving messages may be implied.

Through conspicuous publication of a work-related number.

Consent may also be implied by the publishing of numbers on websites, in magazines or other publications. The recipient must be identified as relevant to your message. eg if you want to send information about a technology product the recipient must be identified as the IT manager. If there is a statement that unsolicited commercial messages are not wanted you cannot infer consent.

Building lists?

Building a mobile marketing list should be done with care and good intention. As mobile numbers and SMS are a very personal way to communicate, people don't want to receive messages from you that waste their time and are not relevant. By opting people in correctly and only sending them relevant and useful messages will they stay on your list.

Technically there are 3 ways to add numbers to your list.

By a website for with an SMS opt-in check box

With an SMS to a dedicated response number or short-code

Manually

Incentivising people to join your list?

To get people to join a marketing list there are different ways to incentivise them. Some examples are:

Run a competition with a prize

Run a survey and share the results

Offer future sale and discount information

Promise and deliver useful, relevant and valuable information

Targeting

As text messages are personal you should follow these rules.

Personalise the message, add the persons name.

Identify yourself prominently in the message.

Mention how they came to receive the message.

If you are promoting a location, only deliver to that location.

The idea here is to collect a name and a post code when you collect your data. By collecting this information you will give your recipient a much better experience and they will be less likely to opt-out of your list.

Allowing users to opt-out

By law a commercial text message must contain an opt-out method. This can be a phone number to call but it is now industry standard to allow people to reply STOP to a message. This method requires delivery from a response number that can receive and process SMS commands. Some SMS software such as Burst SMS includes this for free in their accounts.

Engagement mechanisms

Sending a promotional message is one thing but engaging your recipient is another. There are several techniques for engaging your recipient

Add a mobile URL to your message that shows them more information and a form for interaction

Include a response keyword that allows people to reply and get other automated responses back. These can be set up in sequence.

Receive orders and books directly via response. Confirm via automated message.

Different types of SMS delivery

There are two main types of online SMS delivery. Direct connection where the SMS gateway is plugged directly into the telco's in your country, and International routing. International routes are operated by SMS aggregators which a gateway can utilise to deliver more cost effective SMS marketing than direct connection. Some international routes can be very unreliable and some providers will offer extremely cheap prices however you may end up paying the same as a more reliable connection as you still pay for messages not delivered.

The best bulk SMS service will have a combination of good quality international routing and cheap sms prices. If you have a service that requires guaranteed delivery such as an emergency or alert service then you should use a direct local connection, even though this is still not 100% guaranteed to deliver it will give you the highest percentage of success. It will generally cost double though.These are just the very basics but building on these basics you can develop sophisticated mobile marketing campaigns that can quickly build great lists of loyal customers. As long as you keep your lists clean and respect your recipients wishes to stop receiving text messages from you then you will have great success.

The use of mobiles has become rampant. Most people in the developed and the developing regions of the globe own the latest handsets that they use for connecting and communicating on the move. These high-end gadgets have become a part of life- a fact that is having impact on other areas as well. Many companies are using this trend to their advantage; they are making the most a feature called SMS marketing to make their presence felt among a target group of users.

As is evident from the name, SMS marketing is a procedure wherein specific messages from a particular company are sent to certain mobile numbers. As of now, there are many guidelines in place and the marketing through such messages do not fall in the realm of spam. Most often than not, the service providers take care of the fact that the subscribers to their services are not at the receiving end of spam messages.

This form of marketing is a part of other such procedures, which can collectively be given the name of mobile marketing. The corporates - going for any of these options- could send MMS messages as well and create a better impact on their users. Apart from MMS and SMS service, there are other alternatives such as Bluetooth marketing and Infrared marketing.

The content of these messages is promotional in nature as well as interactive. As a matter of fact, many corporates are using the SMS delivery solutions to forge a healthy relationship with the end users.

The corporate clients can use the SMS marketing solutions to ensure that the customers remain loyal to their services. They can also acquaint the target users with special deals and offers, or new and innovative products that have just been launched. The interactivity of these solutions could ensure that the clients get a response from their users, which in turn would help them to enhance the quality and the level of their services. Moreover, customer interest can be generated using the platform of popular competitions, which could also double up as a source of revenue.

The SMS delivery solutions have instant reach. In addition, one could also use SMS gateways to generate the maximum hype with the minimum possible costs. There are certain demerits as well; the messages could sometimes become very much obtrusive. To deal with this problem, the corporate clients should understand where to draw the line. The messages have to be short and crisp - otherwise these would loose their purpose. People are not generally interested in going through long messages.

Despite the minor drawbacks, the SMS gateways are proving to be the best bet for many small and medium business establishments and corporate houses wanting to reach the users of their products and services at the grass-root level.

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For any business entity, effective marketing skills are considered as key to success. The marketing is based on image and message, both of which can be delivered in myriad ways. Marketing through text messages are getting more and more popular among the business entities, nowadays. Therefore, it can be said that SMS marketing has become a rage in the field of marketing technology. This technique of marketing is gaining importance over others because the use of mobile phone has become rampant. With the growing popularity of the mobile phones and increasing intensity of competition among business entities, this trend is normal.

In this 'SMS' generation, mobile marketing technique promises vast opportunities. As a matter of fact, SMS services offer powerful marketing potential via direct communication with target people. While floating the SMS, it is essential for any business entity to get their idea across the receiver in a quick, short and relevant format. Therefore, it can be said that the SMS marketing is a procedure wherein specific message is transmitted from an organisation to target group of customers.

An effective marketing process follows various steps such as planning and executing the conception, pricing, promotion and distribution of goods, services & ideas to satisfy the individual and organisational goals. With the SMS marketing solutions, the business entities tend to develop long lasting relationships with their target group of people. The content of these messages is interactive and promotional in nature. This solution goes a long way in building brand identity, as sending of text messages is just a part of the entire scenario. Apart from the text messaging option, the business entities can even go in for advanced multimedia messaging services or MMS, infrared and Bluetooth marketing, as it will create better impact on their users.

In comparison with other modes of marketing and advertising, the SMS delivery solutions have instant reach. In this entire process of SMS service, one could also use SMS gateways to generate the maximum promotion with the minimum possible costs. The SMS gateway is used for sending and receiving SMS messages without using a mobile phone. Therefore, these gateways are proved to be the best bet for many big and not so-big business establishments, and the corporate houses which want to reach the users of their products and services.

To conclude, the SMS marketing is one of the inexpensive ways of promoting goods and services across a wide range of customer-base. Therefore it is necessary that message should be short and crisp - otherwise it would lose the purpose.

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There is a lot of hype about mobile marketing and not without reason. Mobile penetration is increasing by significant percentage in the US and in countries like Singapore. There are more than 1 mobile phone per person. This works out to a mobile penetration of more than 100%. SMS marketing is 'hot' because of high mobile phone penetration and the falling cost of mobile communication. It is estimated that the mobile marketing market globally will reach $9.5 billion in revenues by 2011. There is more than one reason behind the hype. Let us take it one by one.

Marketers call sms marketing a very personalized form of marketing. People always carry their mobile phones along and can read a marketing message anywhere. This is not the case with traditional marketing medium like print and television. The other factor which has made sms marketing popular is the speed of execution. A marketer can set up a campaign within a few minutes and the campaign is up and running. A marketing message can be sent to thousands of people within a few minutes. If you want to send a message before the Christmas season announcing your discount store and do not have enough time for a traditional campaign, try out sms marketing and you can see the results quickly. A hype can be created using mobile marketing targeting the youth.

If you want a viral effect you can offer virtual freebies like pictures & ringtones to your target group. If it is exciting, you can expect thousands of requests and the message will be forwarded among friends and peers. You have achieved your objective. MMS marketing has taken marketing to a new level. With sophisticated mobile phone launches happening every day, marketers are snatching this opportunity and moving to picture messages with a cool message. This strategy is becoming explosive and people are adopting it very quickly. There is a convergence of social media and marketing. Marketers place promotional messages on Facebook and Twitter which are accessible on mobile phones. The mobile marketing phenomenon is starting to pick-up and there are fair chances that in the coming decade it will be more popular than traditional marketing methods.

Sms marketing is not only used for sending marketing messages. It can be used for competitions and lucky draws which are also a subtle way of marketing a product. Advertising and marketing firms are quickly building up competency in mobile marketing and pushing the services to their clients. In this tough business scenario clients are also seeing the benefits of mobile marketing and subscribing to it. They are getting a higher ROI than traditional media. All these factors are adding up to the 'Hype' in mobile marketing.

Will Regeura is the Promoter of Stay in Touch Solutions Inc.. He is a specialist in SMS and Mobile Marketing. The company offers various Mobile marketing solutions. The co-ordinates are:

Stay in Touch Solutions Inc.

Miami, FL-33155

[http://www.smssells.com]

wil@smssells.com

931-287-9767

SMS marketing is definitely the most personal and effective method of direct marketing. I have asked myself recently why small businesses are in particular not keen to take advantage of this awesome marketing mix. Now that I think about it, for most people the problem is not the why but the how. The potential of SMS marketing can be fully realized without costing your small business company arm and a leg. In business we talk about 20 to 80 rule where there is 20 % of the things you can do to obtain 80% percent of the results. Below are the examples of how a small company can utilize 20% of its resources to get 80% of the results through SMS marketing to its customers.

Here to the 20 % you can do

1. Sponsor a SCHOOL:- You can sponsor a school where your target market resides by paying for the SMS sent by the schools to parents and add your own advertising tags.

2. Sponsor an NGO: You can sponsor an NGO where your target market resides by paying for the SMS sent by the NGO to concerned stakeholders and add your own advertising tags.

Here to the 80% Benefits

1. SMS Marketing Enables a truly personalised communication with customers. How often do you get that these days?

2. Shorten your time to market considerably. SMS will get to your customers in time( Well unless its Christmas day or New Years Day) .Instant info at your customers fingertips.

3. Allows the transmission of time-sensitive information. You may, for example, wish to reach your customers just before lunch hour (if you have a restaurant) and you want to promote daily specials particularly on slow days of the week.

4. Ensures SMS message delivery corresponds to your business marketing efforts through scheduling of your messages.

5. Guarantees that your marketing messages are always welcome. Your marketing is tied to a good cause. The goodwill value gain for your brand is immensely enhanced. This greatly increases Return on Investment and provides the foundation for a successful campaign.

6.SMS Marketing enables you to effectively target both new and existing through a variety of specials, coupons and other offers. This improves your bottom line!

7. SMS marketing is targeted marketing on steroids. SMS messaging has been estimated to be 10 times more effective than newspaper advertising and 5 times more effective than direct mail. Print media and direct mail, ads that are not targeted are largely disregarded.

8. SMS is cool. Well not the best of points but nevertheless SMS messaging breaths new life into your existing print advertising and/or direct mail campaigns! By simply placing your KEYWORD in your existing ads (TV, RADIO, NEWSPAPER, MAGAZINES, DIRECT MAIL, BILLBOARDS) you add a level of interactivity that will be sure to attract new customers and capture market share.

For the greenies SMS marketing helps save the environment as we no longer need countless rims of papers we never read anyway. By transitioning to SMS marketing, you will be saving the world while actually helping your company!

For more on SMS Marketing and running your own SMS Marketing campaigns you can contact Syscon Solutions
011 837 8806
0820520973

Subscribe to SMS Marketing

Mobile phone has become an integral part of our lives. Almost everybody uses a mobile phone and carries it all the time. Therefore, SMS marketing has become an effective tool to increase sales and customer base.

SMS promotion technologies can be recognized as best campaigns for customers, workers, revenue and teams. The recent story of text message marketing and social media is short, but intense and seems to be more so in the future. Text message promotional gets a 95% check-over rate at the same time the SMS is received.

Customer data as well as aid of the end users facilitates the ability to assemble the next campaigns even more precisely. SMS promotion is can be the glue that enhances most of the customers in each communication end market. Everyman is seemingly comfortable with hand phones, and more every day the SMS

Bring in information out of contact with clients and also benefit from providing an immediate customer requirement for information. This also works as a prospecting capability when using questions. SMS to be a part of marketing proves effective because it is cool, quick, as well as powerful. SMS marketing is expected to undergo massive growth over the coming few years going forward in 2011 and beyond.

Aside from its growing so fast, we can get a lot of benefits from it. We at BluOcean Technology can show you the SMS Marketing Benefits. Our company can help you so much to get more prospect clients in just a simple click of a button in your computer.

SMS marketing is a cost effective, easy, and quick way to connect with people. If you are looking for SMS software to send bulk messages to people, please visit SMS Text Messaging Software website.

Every business owner knows how effective SMS marketing is in the successful operations of their business. It is among the most popular marketing approaches used by most business owners at present. If you own a business, then it would be safe if you apply this approach for the marketing and promotion of your products and services. It is proven to help you in acquiring a lot of customers and in strengthening the bond between you and your current or prospective customers. However, you cannot expect to easily get the results you want without knowing exactly what is needed to be done in order for you to effectively implement a SMS marketing campaign. You have to be fully aware on the details on how you can make SMS marketing work for your favor.

For SMS marketing campaign to work, you should remember that the entire process should always focus on providing great service and relevant interaction to the recipients of the message. As a first step in the implementation of SMS marketing campaign, you have to choose the type of SMS campaign that you think would definitely work for your business. You can choose from the four different types which include promotional communication or pull campaign, CRM, B2E or outbound or push campaign. Pull campaign is that type which can be compared similarly to that of retail promotions and usually utilizes different kinds of platforms in order to promote the campaign. CRM will be your best choice of campaign type if your intention is focused in maintaining and developing relationships with your present customers and creating loyalty. If you want to make use of SMS campaign as a means to communicate with your employees then B2E would be the perfect choice. Push campaign is that which works similarly with email marketing. Once you have picked your choice among the four different types of campaigns then you are ready to undergo the next steps in implementing it. The next step would be to do a careful planning on your chosen campaign. You have to do this carefully with all the specific and important details that you need. Remember that there is a great chance of failing if you lack the ability to carefully plan what is need to be done. After planning, the next step would be to create your target recipients. You should be able to create your target market based on the product or service that you are about to promote. When it comes to this, checking and evaluating the contents of your message should be done. You have to make sure that the contents of your message should have enough value for your specific target market. This will grab their attention on the products you are promoting. Once the contents of your message are evaluated and you have already created your target audience then you are on your way towards sending off your message to them.

Effective SMS marketing campaign is really a great instrument towards bringing success to you. If you strictly follow how the entire process should be done, then you are on your way towards profitability and improved business performance. With an effort on your part, you will be able to take hold of success through SMS marketing.

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United Arab Emirates is a multi ethnic, multi lingual modern country with a mass of healthy earnings. Government and societies are there to help people make their living comfortable and at ease. There are two GSM operators in United Arab Emirates named ETISALAT and DU. It is common that most of the people own the sims of both the operators and keep two mobile for the purpose. Etisalat has huge Value Added Services department to handle 1000s of services providers in the country and also to nurture the Etisalat network with rich multi media contents and new concepts in the industry. There are many surveys indicating that UAE resident love to interact with premium SMS short codes to get the latest mobile contents and media information.

One of the most popular premium service in UAE is SMS chatting where mobile users interact with premium SMS short code to chat with anonymously with other subscribers of their interest. Mobile users love to have latest mobile java games, new ring tones specially Bollywood ring tones. In United Arab Emirates there are cinema showing Bollywood movies more than Hollywood. Arabs specifically UAE Nationals they love to watch hindi movies more. This interest of people has developed a good interest for mobile users to buy the Bollywood mobile contents like Bollywood mobile games, Bollywood ring tones, Bollywood actors and actresses wallpapers.

Service Providers has built a good amount of mobile users database based on their interests and demographics has been gathered in various surveys and online marketing. Service provider offer here sms marketing service for many small business to promote their brands and products and these marketing campaigns has shown a great success in United Arab Emirates.

David Webb is expert in Mobile technologies. Get latest information about mobiles, SMS marketing, mobile technologies and mobile telephony from the website http://www.info2mobi.com

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We spend many ours a day in with our cell phone with us as oppose to in front of a computer. Many studies come out pointing that their is a exponential growth in worldwide cell phone providers. It is estimated worldwide 2.4 billion people are sending and receiving text messages. So you could not ask for a larger, more diverse customer base. Every phone out their support SMS. Internet marketers are realizing that potential to target a large audience exist with SMS marketing. For potential marketers if you have a product or service, you directly pitch to mobile user. Unless you have the expertise, you go to the established companies to do your SMS marketing. SMS, which stands for Short Messenging Service, stands for text message with maximum length of 160 characters.

SMS marketing is synonymous with bulk SMS where large number of text messages are sent quickly and easily of course with product to sell or promote. In SMS Marketing, you first need to compile or acquire list of potential customers you want to reach. Most bulk SMS provider provide information on the program in which to create a template text message. Those programs also provide capability to personalize the bulk SMS based on customer name.

Let's say you want to promote a new CD of a popular group through your website. Potential SMS Marketer buy list of thousands of fans and their mobile numbers thorough various fan sites and create a text message with link to preview of song embedded in the text message. Potential customer can click on the link and get a free preview of the song on the CD. With the help of Bulk SMS providers program, you can send thousands of messages in few seconds.

Advantage of SMS marketing over email marketing is where SMS is considered more spam free compared to email. SMS delivery is more certain than email where it mostly end up as junk mail. Most important advantages of SMS marketing is instant delivery of messages, no technical training or skills are required to use the software, Bulk SMS marketing software is secure, and easy to use utility with user friendly GUI interface.

I have listed one free SMS Marketing service here.

Years ago, email changed the way that we communicate, and live our day to day lives. The ability to communicate faster with one another, increased our productivity and launched us further in to the information age. Today, communication with each other is instantaneous, and we can do so while we are on the go, with mobile phones.

Communicating via text message is the most effective way to reach your targeted recipient whether you are looking to get in contact with the person for personal reasons, or for business. Because of this, SMS Marketing is one of the most effective forms of marketing today. There are several benefits to being able to reach your target audience, instantaneously, no matter where they are, or what they are doing, which in itself is a benefit.

The efficiency gained by being able to communicate via SMS provides a great benefit. The speed and reliability can help employees be more effective communicating with multiple people at once, which can save a business a lot of time, and in turn, reduce costs. Rather than making multiple calls and having to leave voicemail messages, an employee can be sure that their SMS message was received and read by the recipient(s).

Another great benefit of SMS Marketing is the ability to know the delivery status of each and every message that you send. Delivery reports can be simple, or provide all types of analytics, but the most valuable piece of information would have to be knowing as to whether or not your message was received by your recipient. Ninety-six percent of SMS messages are read by their recipients, so if the message was delivered to the mobile device, then you can be sure that the recipient will read your message if they have not done so already.

SMS Marketing is a great way to retain customers as well. It typically costs less to retain customers, than it does to acquire new customers, so staying in contact with your existing customers can be extremely valuable to your business. Rather than just focusing on acquiring new customers, businesses should always monitor their retention rate, and work at increasing it. SMS Marketing is a phenomenal way to increase your retention rate, and requires very minimal work. Simply have your existing customers opt-in to receive mobile alerts, and you can send them all coupons with a special promotion with a single click and drive sales immediately.

There are several aspects of a business that can benefit from a guaranteed, fast means of communication, and SMS Marketing is the best way to do just that. The benefits are numerous, and the results are proven. With over 2.5 billion text messages sent each day in the United States, text message marketing is the "email", of the new, faster, information age.

ExpressText offers SMS marketing campaigns at a fraction of the cost. Expand your customer profile by utilizing our custom SMS marketing campaigns. ExpressText also offers Bulk sms plans with lowest cost.

With the growing popularity of SMS marketing, many software services are coming in the market. This makes the entire process of sending and receiving messages easier and simpler. Mobile marketing is a wide umbrella which has multiple applications like bulk SMS, two-way SMS, short code SMS and many others. With the help of bulk SMS providers, multiple messages can be sent to thousands of people which are there in the database and that too with a single click of the mouse. To make the work of marketers a little easier, there is an SMS gateway server, through which messages reach the target audience in less time and also during heavy traffic in the network. The marketers can also install the SMS gateway software into their systems and smoothen the entire process of SMS marketing. SMS marketing is a wider term and consists of a variety of applications which can boost the business operations and help earn higher profits with increased sales.

To make the entire process of sending and receiving promotional messages easier and effective, special SMS gateway software is available which can be used by the bulk SMS provider to send messages in bulk to thousands of target customers. Since there can be congestion in the network as messages are being sent to so many people at one go, there arises a need of a special server known as the SMS gateway server through which messages can be quickly passed on to the end customer. The bulk SMS provider is a significant link between the company and the network service provider and the software are offered by the provider which simplifies the process. The marketer needs to be really careful while selecting the SMS gateway server because if it is not effective and fast, then there is no point opting for it.

SMS marketing is all about software which makes it easier for the marketers to send across the promotional messages to a large number of people. Sometimes it becomes difficult to send thousands of messages together which is why they are not received by the audience. To avoid such situations, the SMS gateway server is there which clears the path of message delivery. There is a variety of software available for effective SMS marketing and these software are generally required to clear the route which does not allow the business message to reach out to the prospective customers and clients. The SMS gateway software is one of them which can be purchased from the bulk SMS provider. These providers offer technical support to the companies who want to use SMS marketing as their advertising tool. After availing the services and the software support offered by the bulk SMS provider, the improved traffic flow can be experienced along with higher sales and revenue generation. You also have a chance to customize these gateways as per your requirement and for that, the right SMS gateway server needs to be used.

Mvaayoo is a trusted name for voice SMS in India and other mobile value added services like SMS Gateway and Virtual Mobile Number services.

The SMS marketing solutions are now looked at by everyone as a vital means of communication. It is used to market products at a rapid scale. The mobile is being used to send and receive messages. This service can also be accessed on the internet and computers can be brought to use for messaging purpose.

There are several benefits of this service. The SMS service is used to send messages to international as well as national boundaries. The users just have to download some software and use them for sending and receiving messages from others. The benefits of SMS service can be listed below.

1.The users find it possible to send text messages in bulk.

2.Messages are sent to others and they are software based. Hardware is not required to send messages.

3.The system is known for its simplicity and convenience of use.

4.The processes involved are simplified and different modules are designed for increasing the convenience of users.

5.The expenditure in SMS marketing is low and they are known to provide quality service when it comes to sending messages.

6.The charge is fixed and it is the same for a region.

7.The users can thus save a lot in their expenditures as they need not have to make calls anymore.

8.The transference of messages can be done at a very high speed.

9.The staffs employed by service providers are technically very sound. So, one never fails to send messages.

10.It is also possible for business houses to build their own brand with SMS marketing. This is because every SMS message has a sender ID.

So, this method of marketing is really beneficial for users who can send messages at an extremely low rate. The users find it very beneficial as now one can reach out to people in any city or country as may be the requirement. Thus marketing of products can be done at distant places of the world. Companies can advertise their products and services with this SMS delivery solution. It is possible for people to send the company information as well as product information with messages. Thus, the SMS gateways serves as a ideal means to send messages to customers.

The VoIP switch is what makes it possible for users to send messages to others. Every domain of a network is served with a switch and that is what makes it possible for people to transfer messages from one domain to another.

With the SMS delivery solutions it is possible for people to meet targets at a rapid scale. Business can be expanded and solutions can be reached with this service. Its introduction has boosted the level of confidence among business people. It is used by professionals as an ideal means to lure in customers for their products as well as services. The SMS service is looked at as a means to expand business with many self-employed people making use of this technology to start their own business.

This system can be used by anyone as it is simple and effective. It directly communicates and so senders can easily send messages to their customers. The user-friendliness of the system is what makes it very easy for people to get used to the system. It is effective and messages can be delivered very easily to clients. It can be accessed on computers as well as mobile phones. This service is rated to be very superior.

For more information, visit: SMS marketing solutions [http://www.icallglobe.com/sms-service-platform.html] offered by one of the best VoIP solution [http://www.icallglobe.com/voip-solutions.html] provider.

Selling or marketing an idea, concept, product or service requires quite a lot of ingenuity. As a matter of fact, it is quite difficult to convince others with one particular point of view. Consequently, sellers of products and services are grateful for all the innovative and effective marketing strategies that are being made available to them. The concept of SMS marketing falls in this category. One could go to the extent of calling it a phenomenon - a sure-shot way of reaching a wide-spread base of customers.

More and more companies are using this platform to reach out to their chosen set of customers and buyers. It is quite convenient and cost effective to send an SMS - one that acquaints the users with firms offering new products and services. One could reach a customer and make a connection with him through such messages.

Another factor that goes in favour of SMS text messaging is its delivery in "real time." As we all know, in sms messaging service, one does not have to wait for eternity to convey one's thoughts to others.

Messages are not impersonal. Consequently, web based sms marketing and sms text messaging go a long way in building strong customer relationships. The end users are moved by the fact that the brands that they are subscribing to have an interest in them other than a purely business one. The sms gateway could be used by companies to send ring tones, logos, scheduling information, as well as news and updates to its customer base.

Certain guidelines need to be followed though. The SMS messages should be interesting to read and should also contain some information that the end users could use. Moreover, it is better to take the permission of users before sending them sms text messages. In addition, end users should have the option to opt out, if they want to.

To conclude, it can be said that SMS messaging service [http://www.connect2globe.com/sms-delivery-solutions.html] is a great tool that is at the disposal of companies. They can use this service to reach end users & consumers and establish their brand values in the consumer psyche.

To know more about these services, visit: SMS marketing solutions [http://www.connect2globe.com/sms-delivery-solutions.html] provided by one of the best VoIP Platform provider [http://www.connect2globe.com].

In this article, we would be reading about the meaning, benefits and functionality of the principle of SMS marketing besides having a brief look at some of the common terms used in this segment such as SMS service, SMS marketing solutions, SMS delivery solutions, SMS gateways and VoIP switches.

There is no doubt that the mobile population in the entire world has surpassed the Internet population. Companies, small or big, who were earlier promoting their products and services on the Internet are now moving to this new concept. This is because the SMS marketing strategies provide greater solutions than Internet marketing since they can easily reach a wider audience. A mobile is considered to be the most personal form of marketing a marketer can find and make use of.

In an aim to extract the optimum benefits out of SMS marketing or mobile marketing, a marketer needs to follow a long-term strategy. These marketing techniques are best used when a brand is mobilised as per the requirements and pre-defined objectives of the business-in-question besides the aggregation and distribution of content. The transmission of these services to the right type of audience at the right time is also required. In this regard, an optimisation can be done in context with the end-user experience via an unparalleled understanding of the behaviour of all prospective mobile phone owners.

The SMS marketing service providers use techniques such as SMS service, SMS marketing solutions, SMS delivery solutions, SMS gateways and VoIP switches to build database and acts as an personalised and interactive marketing medium. In this regard, the SMS Gateways can be seamlessly integrated into an existing messaging system and/or application within a fraction of second. The greatest benefit of these gateways is that the integrators and developers behind the SMS delivery solutions can have complete access to a high-capacity, reliable and secure SMS messaging platform. After that, the generic protocols can be used by the developers to build and deploy mobile data applications through numerous APIs(Application Programming Interfaces).

The APIs are connected to a provider's core messaging platform which then offers an efficient, easy and flexible mode of integration with an aim to auto-generate SMS Text messages to be delivered to the intended recipients' mobile phone numbers. The SMS marketing solutions/SMS delivery solutions can include automated text SMS, language SMS, WAP Push SMS, ringtones, picture messages and flash SMS. The VoIP switches help to define a unique Sender Identification besides creating and managing sub-accounts with administrative rights. The SMS gateways can be easily accessed by submitting values to the HTTP API Server by the POST or GET method.

The concept of SMS marketing is revolutionising the business world with each passing day and the trend is likely to continue itself in the coming years.

For more information visit on one of the best VoIP provider.

In actual sense, authentic marketing is basically not the art of selling what you make but knowing what to make. Moreover, it can be defined as the art of understanding and identifying the needs of the customers and offering solutions that would deliver satisfaction to them, benefits for the stakeholders and profits for the producers. As such, for any business enterprise the strategy of marketing should be considered to be the basic tool to success. Moreover, the images and messages are paralleled and very important in the so-called marketing process. Both these factors can be delivered in varied manners. In this high-tech world, a myriad of innovative techniques are adopted for making the marketing process effective. These days, text messages or the SMS enjoys an amazing craze among the masses. As such, it has been witnessed that SMS marketing is steadily becoming popular in the market. Moreover, this process is gaining popularity due to the extensive use of mobile phones by the people. Thus, with the growing popularity of the mobile phones, this technique of marketing is quite logical and effective too.

Today, we are living in an age where technology governs almost all the factors. As such, the technique of mobile marketing promises abundant opportunities. Moreover, with this process of SMS service the advertisers can directly communicate with the target customers. However, it must be mentioned that the messages should be short, crispy and relevant to gear up the appropriate nerves of the target people.

Though, it is quite obvious that effective marketing definitely follows certain steps like promotion, planning, execution of the conception, distribution of goods and pricing etc., the actual intention is to astir the target customers. With these SMS marketing solutions, you can directly maintain long-time relationship with your customers. The messages should be however promotional and interactive in nature. Moreover, the business enterprises can even opt for multimedia messaging options such as MMS etc.

Moreover, the most important factor the SMS text messaging technique delivers messages in 'real time'. Moreover, the web based SMS service can truly maintain strong customer relationships at ease. The end users are definitely impressed by the fact that the brand they are using also take certain interest to inform them its latest developments and launches. The SMS gateways can be used by the business enterprises to deliver logos, ringtones and recent news to their customers base. These gateways can be accessed by presenting values to the HTTP API Server by the GET or POST method.

The SMS delivery solutions are at the most regarded to be the best method to spread the required message to the concerned customers directly. This solution can even include WAP Push SMS, picture messages and flash messages too. Here, the VoIP switches would support with an innovative Sender Identification besides managing and creating the sub-accounts with the administrative rights. As such, to master effective marketing process, you must have appropriate mind share before you try to access market share.

For more information, visit: SMS marketing [http://www.icallglobe.com/sms-service-platform.html] solutions featured by one of the best VoIP solution [http://www.icallglobe.com/voip-solutions.html] provider.

Use free trials to compare service providers

Most of the major SMS marketing platforms will offer a free trial of their product so you can try before you buy. This way you can get to grips with the various features and see if the platforms offer everything you need to send and track your SMS campaigns.

Test before sending

Before sending your SMS message to all its intended recipients you should set up a small group of mobile numbers of staff or friends so you can test that it's going to work properly.

Don't abbreviate your message too much

While you've only got 160 characters for your SMS message don't fall into the trap of abbreviating all the words so it ends up making little sense to the people receiving it.

Prepare an HTML version of your message

More and more people have internet enabled phones nowadays so you should have a link to an HTML version of your SMS for people to access. This will allow you to brand your message better than in a plain text.

Shorten your URLs

If your SMS contains a link to your website then it's wise to use a URL shortener to save on the number of characters used. Two URL shorteners to try are http://www.bit.ly or http://goo.gl/

Give people the option to unsubscribe

All the SMS messages you send to people should contain an option for them to unsubscribe. This is often done by texting STOP or UNSUBSCRIBE back to the originator's number.

Avoid spamming

Sending too many SMS messages to your list of contacts will usually result in lots of people unsubscribing. Even if you don't send out many SMS campaigns, you should try to remember to communicate benefits to the recipient rather than just trying the hard sell.

Relevance is king

When people sign up for your SMS marketing campaigns, they will expect to receive relevant information. If your business has more than one area, make sure you segment the mobile numbers you have accordingly.

Consider the timing of your messages

Depending on the type of business you're running, the timing of SMS messages can be crucial. For example if you run exercise classes on a Wednesday evening, sending out a message to potential new clients on the Thursday morning will probably mean they forget all about it come next week.

Use feedback to improve your SMS marketing

One easy and affordable way to improve your SMS marketing is to ask your recipients for their feedback. A simple survey asking questions on frequency of messages, content and timing could give you an invaluable insight.

Jamie Fairbairn is experienced in local search & online marketing and has worked with many small business owners to improve their search engine rankings over the past 10 years. Jamie's blog can be found at http://www.searchblogger.co.uk

To learn more about SMS marketing visit http://www.searchblogger.co.uk/category/sms-marketing/

Small and medium businesses can make a great impact with SMS marketing. You must be getting those SMSes from the local mobile store announcing great discounts on the iPad or a local restaurant announcing a new buffet menu. The benefit is primarily because of the low cost and immense reach that SMS marketing can offer small and medium businesses. No wonder, most of the SMS campaigns that we receive on our mobile phones is primarily from typical small and mid sized businesses. The success rate that businesses derive from traditional advertising via print or through the local Radio station is less compared to SMS marketing. For one, an SMS advertisement 'stays' with the recipient if it is not deleted. It can be always referred later but a one time advertisement campaign is not sustainable. No wonder large corporations with deep pockets spend hundreds of thousands of dollars to run sustained print and media campaigns.

There are 2 different types of SMS marketing that businesses can adopt to ensure maximum success. The first is push marketing and the second one is pull marketing. In push marketing which is more common, advertisers send SMS text to a target group of customers. Another very intelligent way of marketing is to provide free information to a target group possibly related to city traffic, latest rock show information or weather forecast for the day. Those who are interested can ask for additional information and this is a nice way of generating revenue and branding the service. Mobile coupons offer another cost effective way of discounting your product and at the same time marketing your brand. There is has a good chance of success because if you are offering a 20% discount on a product over the weekend, more people will flood your shop to buy it. The results are instantly visible and you have clocked 20% more sale for that month. Interesting, isn't it?

SMS marketing campaigns can help establish great brands. Small and medium businesses can build great brands using the viral effects of SMS marketing. If you can send a great message or an image which appeals to your target customer group, there is fair chance that they will forward that image or message to their friends. This can have a tremendous viral marketing effect giving you a fantastic ROI.

The factors that drive the success of SMS marketing are content, personalization and device technology that is used for the marketing campaign. A personalized message for 'opt-in' target groups can have a better effect than a generic message. Device technology plays an important role in the success of SMS marketing. A 160 character text may not be as attractive as an image. In some European countries, marketers have no other option than 160 character messages. With many advantages and some challenges, mobile marketers are hopeful that SMS marketing campaigns will be preferred by small and medium business in the near future.

Will Regeura is the Promoter of Stay in Touch Solutions Inc.. He is a specialist in SMS and Mobile Marketing. The company offers various Mobile marketing solutions. The co-ordinates are:

Stay in Touch Solutions Inc.

Miami, FL-33155

[http://www.smssells.com]

wil@smssells.com

931-287-9767

SMS services are getting more and more popular with each passing day. Given the growing importance of mobile phones in the modern day world, and the increasing intensity of the competition in different domains of business, this trend is quite natural. More and more companies - wanting to establish their credentials in the consumer psyche- are resorting to sending messages to a target group of customers. And they are doing it in a professional manner by outsourcing their campaigns.

One cannot deny the fact that some of the business entities are going it alone. They are managing their SMS marketing campaigns with a lot of passion and are benefiting from the increase in their sales. However, more often than not, it would be better to go for professional help and enlist the services of a provider. This provider would be offering the best sms service at cost effective rates; the companies do not have to spend their time and other resources on similar campaigns and every body would be happy.

The point is that like in many other areas, the sms services have also got more and more specialized with time. And the expertise pf experienced professionals are needed in this sphere just like anywhere else. As many of us are aware, the tenet that more and more people are using one of the latest variants of mobile phones forms the basis of sms marketing. More and more companies are sending their marketing information in the form of crisp and contrite messages to a target audience, which is identified beforehand. The promotional content being sent has to adhere to certain guidelines set up by the mobile operators - this is done to rule out any customer dissatisfaction with the process. This way, both the advertisers and the end users are happy and they can benefit from one another in more ways than one.

With the SMS marketing solutions, the companies are able to develop long lasting relationships with their customers. One could go to the extent of saying that such solutions also go a long way in building brand identity of different entities. As a matter of fact, the sending of text messages is just one part of the entire picture. The corporate entities can also go in for MMS and Bluetooth marketing, thereby leaving a lasting impression on their users.

The merits of using SMS marketing service cannot be over emphasized. These messages are read instantly and this ensures that the companies going in for such SMS marketing solutions are able to get the desired results without wasting any time. They can get their message across to the users in the shortest time frames possible. Flexibility and cost effectiveness are the two other key advantages of using such a service.

For more information, visit: SMS Marketing solutions [http://www.icallglobe.com/sms-service-platform.html] offered by one of the best VoIP [http://www.icallglobe.com] Provider.

From calling to capturing, listening to playing, messaging to quad band networking, the latest mobile phones are being used for all these and quite a bit more. In the modern day world, most people use mobile phones in their day-to-day lives. The use of SMS as a marketing tool takes on added significance in this context.

Today, the ratio of 'mobile' population has increased compared to people accessing the Internet or people reading newspapers, for instance. Therefore, considering this revolutionary fact, smart professionals and marketing experts have come up with an extremely powerful channel for promoting product and services of their respective organisations.

With the passage of time, SMS text messaging is getting to be popular among companies that want to reach out to a wide set of customers and buyers. Moreover, it is considered as a convenient and a cost effective way of marketing and advertising. In this SMS generation, reaching a wide customer base in one go is made possible with marketing through SMS.

For sending the messages over the web-based services, marketing experts have come up with SMS marketing software. The SMS text messages increase customer loyalty, achieve better response and are considered as an economical way of reaching customers. While venturing into the SMS platform, users must know about gateways and text. The message gateways facilitate the message traffic between businesses and mobile subscribers. The gateways are responsible for carrying text messages, content delivery and entertainment services for instance TV voting. Depending upon a messaging performance, costs and the levels of messaging services, the SMS gateway providers can be classified as aggregators. Moreover, users have to the option of choosing gateways that can be used to share messages with more than one recipient or in creating a group list, managing messages and so on.

In SMS messaging service, text message plays a vital role in promoting the specific products or services. Therefore, before floating the messages, users must check the quality of the SMS text. A text should include the different aspects of promotion. In addition, it should strike a chord with the target audiences instantly and that too at a comparatively lower costs. With all these different issues in place, an SMS service often turns out to be the best bet for any marketing campaign.

To know more, visit: SMS Delivery Solutions [http://www.connect2globe.com/sms-delivery-solutions.html] provided by one of the best VoIP Platform Provider [http://www.connect2globe.com].

Nokia today introduced the Nokia 5530 XpressMusic, a compact XpressMusic device that uses a touch interface for accessing people and content on the brilliantly clear homescreen. The 'scrolling' Contacts Bar provides direct access to 20 people and their latest conversations and media updates. The homescreen also features one touch shortcuts to content and popular social networks, like Facebook and MySpace. The Nokia 5530 XpressMusic follows in the footsteps of the top-rated Nokia 5800 XpressMusic, expanding the touch XpressMusic phone range with a youthful device that has a solid stainless steel frame finish and comes in five vivid colors. At the core of the Nokia 5530 XpressMusic is the music and entertainment experience. It is an ideal device for those who wish to quickly and easily access, share and mix a huge selection of media. In true XpressMusic form, the Nokia 5530 XpressMusic is a great music player with 27 hours of playback time, excellent audio quality and a 4 GB memory card for storing music and other media. Videos, either self made or from social media sites such as Youtube and Facebook can be enjoyed on the brilliantly clear 2.9 inch widescreen display. New music can be purchased through the Nokia Music Store, either directly on the phone or through a PC. The music collection is easily managed and can be synchronized with the PC using the Nokia Music for PC application. Calls and music can be conveniently managed and listened to with the Nokia Stereo Headset WH-205 with tangle-free cable. The innovative 'people carousel' features thumbnail images of up to 20 close friends and provides easy access to them and their communications history including emails, phone calls, photos or other social media updates. The Nokia 5530 XpressMusic also features the pop-up Media Bar so music, photos, videos, Internet and on-line sharing applications such as Ovi Share, Flickr and VOX are just a touch away.

Price: $290.00

Click here to buy from Amazon

SMS Marketing using SMS Software: The increasing mobile phone penetration globally has instantly resulted in SMS becoming an effective alternative to traditional modes of business communication. With over 1.2 billion mobile phones and increasing penetration among semi-urban, rural areas mobile text messaging (SMS) just cannot be ignored by marketing leaders.

SMS Software is an effective tool to send short, instant and personalised text message (SMS) to the target audience. Brand managers like to be in contact with their existing customers and prospects to inform them about new products, features and other value-added offerings for them using SMS Software.

Their main concerns for marketing leaders related to SMS marketing are security of their database, getting a flexible platform to run SMS campaign at a schedule convenient to them, doing the campaign effectively, irrespective of the numbers of messages to be sent.

The critical questions related to SMS marketing, from the perspective of marketing leaders, are as follows:

* Whether the platform provided by service providers is secure?

* Is the delivery being carried out using reliable channels?

* Are the message delivery service levels measurable and is the client data is confidential?

* Is there enough transparency e.g. online delivery and real time reports?

SMS Marketing using client application software:

A flexible and high throughput service using client software is the solution to marketing men woes. Companies such as ValueFirst Messaging Private Limited (www.vfirst.com) provide highly effective SMS Service solution to marketing companies, advertising agencies to carry out in-house SMS marketing campaigns. In fact, such companies provide an end-to-end service using its software products for complete marketing activities which can be done on SMS.

The user is able to devise his own campaign and carry it out without any involvement of the service provider. The client software application products are installed at client premises and campaigns are carried out with clients getting on-line MIS. Delivery reports which are provided by the service provider help the user in cleaning-up his data-base. It is easier to do small campaigns, run contests and advertising agencies can use the platform to carry out simultaneous campaigns for multiple-customers.

SMS limitations: While SMS users enjoy several benefits like sending an instant, personal message which is always read, there are limitations associated with SMS. It is nothing more than 160 characters of text, devoid of sound, pictures and special effects of traditional print media. In spite of the limitations SMS has its own specific uses which help marketers give specific information to their customers. Incoming SMS on 4-digit or 5-digit short codes in conjunction with conventional media has become the most effective tool for generating leads and carrying out contests for promoting brands.

About the Author:

This article has been contributed by (Mr.) Vijay Shukla, Country Head, ValueFirst Messaging India (http://www.vfirst.com). Vijay has over 10 years of industry experience of management consulting and mobile data services. He can be contacted at vijayshukla@yahoo.com

There are not many forms of marketing that allow for an organization to keep costs down, and still get great returns. Consumers and businesses are being more cautious these days when it comes to spending their money. Never before has it been more important to provide actual, measurable value, to both consumers and businesses. SMS Marketing is one of the forms of marketing that happens to be extremely effective in meeting both the needs of the consumer, and businesses looking to communicate with them.

SMS Marketing, for businesses, provides great benefits. The cost to reach people via text message is very low, especially in comparison to traditional forms of advertisement. With 94% of text messages being read by the recipient, response rates are very high. The ability to instantaneously communicate with your target audience, is what every business dreams of, and SMS Marketing provides just that, and within budget.

With credit being more scarce in the US, and Americans concerned about their finances, it has become more important to consumers to make smarter purchase decisions. Americans are looking for deals, and what better way to let them know about your next offer, than by sending them a text message? No matter where they are, or what they are doing, you can be sure that they know about your next sale, or your new product, or whatever it may be that you are trying to communicate to them. Saving money is becoming a more "trendy" thing to do. Shopping around, and finding deals is the new cool thing to do these days, and consumers love the feeling of making a smart purchase decision.

SMS Marketing allows consumers to receive great deals and information about the products and services they love, and allows for businesses to communicate with the consumers they need to reach. In the end, communication is essential when it comes to hitting the goal of a transaction, and SMS Marketing bridges the gap, giving both sides, exactly what they want. Businesses generate more sales, increase retention, and get a great return on their investment, while consumers stay informed, and receive the deals they are looking for, right on their mobile phones, no matter where they are.

With over 270 MILLION mobile phones in the United States, and over 2.5 billion text messages sent each day in the U.S. alone, SMS Marketing is a great way to communicate for any organization. Businesses are not the only ones that can benefit from communicating via SMS. Any organization, whether it is a non-profit, a church, school, or community, can utilize SMS. Bulk text messaging is used to keep people informed, keep people safe when natural disasters occur, and to promote business. The possibilities are limitless. If you need to reach people, SMS Marketing is right for you.

ExpressText offers SMS marketing campaigns at a fraction of the cost. Expand your customer profile by utilizing our custom SMS marketing campaigns. ExpressText also offers Bulk sms plans with lowest cost.

Gone are those days when people wandered around the city, spent bulk amount for advertisements and pinged people directly to yield their attention and to broadcast the brand name round the globe. But applets and appearance of marketing has changed a lot when compared to previous years. Now business people stand as conscious and clever while selecting marketing modes for business. They select such techniques which are cost efficient and more result yielding. Such an incredible marketing mode is SMS marketing. It is a sophisticated tactic newly launched in marketing field to easily convey promotional messages and other notification to customers.

Bulk SMS marketing can be availed to your business if you wish to elevate the traffic and generate more revenue. Bulk SMS services are carried out with the help of internet bulk sms provider and in association with mobile companies. Other than mobile messaging, you can do bulk SMS marketing via Online Bulk SMS Gateways. There are several bulk SMS marketing providers in the cyber world for you to choose from. You just need to choose the best and affordable provider who you believe can get you the most out of your requirements. It will be a difficult task for people who are illiterate in internet stuffs. Following are the guide that can be applied while selecting internet bulk SMS marketing service provider:

Inquire about some authentic and affordable SMS gateway service providers across the internet
Make a list of service providers which appear at the search engine results
Visit their site, if look good, ask for demo, find testimonials
Ask the ex-users and fellow business person about the excellence and competence of particular service provider
Go through their services and rate tags for more details and find whether they are affordable or not
Research about how they are working and what are the working modes
Ensure that the selected provider is available for you at any time
There are many resellers too, who are selling bulk SMS service, too, so try to investigate, and select the one who are full time service provider, rather than just a reseller
Select such a person who can provide you creative ideas to enhance your business
The provider should have profound knowledge and sound experience in sending bulk marketing SMS to potential target market
No matter if the provider is not well reputed, just look on their skills and capabilities
Make sure that the selected gateway provider do good follow up of your instructions in future

The bulk SMS marketing internet service provider for your business should be authentic, interactive, affordable and more over dedicated to the work. Select such outstanding service providers who can get you amazing results for your business. Apart from official SMS gateway providers, there are several websites offering SMS sending option at free of cost, its nice to review them too.

David Webb is expert in Mobile technologies. Get latest information about mobiles, SMS marketing, mobile technologies and mobile telephony from the website http://www.info2mobi.com

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You may have read recently that Google, the Internet behemoth, just purchased a large mobile marketing company for a big payout of $750,000,000. This should clearly tell business owners both online and offline that mobile SMS marketing should no longer be ignored and that its future is potentially unlimited.

Google feels this is the quick and cost-effective tool for the distribution of your mobile ads, key financial text alerts or church communication to smartphones, cell phones, connected mobile devices, desktops, laptops, netbooks, and iPads.

The interesting thing about mobile ads via SMS marketing is that although it may not be the most flashy medium you have seen lately, it does provide what most patrons and members want and that is one-on-one, uninterrupted dialogue with the business or church of their choice when they want or need assistance.

What is really exciting about text SMS messages and mobile text marketing is that it goes hand in hand so perfectly with practically any Internet, print and video marketing a business may be currently doing. Not to mention the unequaled response rates Internet marketers and small business owners are experiencing.

One reason for this possible higher response rate is that consumers have to opt-in to receive whatever SMS marketing campaign or church communication that they are seeking. This is true permission based marketing which avoids spam and creates a newly formed direct communication channel.

And for churches, these text alerts can be sent in a dignified manner. This is crucial and important when it comes to communicating with members about future sermons, prayer requests, birth, baptismal and death announcements, funding raising events and any emergencies that may affect their members and the local community.

Now getting back to the cell phone advertising perspective, the profitability factor is probably one of the most attractive factors for the small business owner. Many have seen a boost in sales ranging from 8 to 42 percent depending on the industry and how regularly they utilize their new mobile number.

These marketing statistics are based on numbers national and local business owners are currently doing and when you think about it this only makes sense when you consider that close to 90 percent of all text SMS messages are read by the consumer usually within minutes of receiving the alert. Overall, close to 99 percent of these messages will be read usually within a couple of hours.

The old mentality of selling is slowly going away according to Google and advertising executives. Running expensive print ads and television ads is not returning the profits they did 20 to 30 years ago. Small business owners do well to grasp this newer way of selling and staying in touch with their current and future customers as this is how they want to be communicated with.

But keeping all things in perspective, you are probably not a Fortune 500 company yet. But the good news is that you no longer have to have their type of budget to use mobile SMS marketing effectively. It is now quite affordable for every small business owner in the United States to try it out and use.

Your cost for this incredible technology can be less than 27 cents to 3 dollars per day depending on what company you go with and the features you are looking for. And with 52,083 text messages being sent every second of the day, the plain truth is mobile ads are not going away.

There are other facets of this marketing platform that will help you build your business. Take for example the automatic advertising some companies do for you via mobile websites and apps. Plus many SMS advertising services will actually build you a database of excited buyers organization members. This makes it convenient to send permission-based bulk notices instead of doing each one by hand.

By taking a closer look at whether text marketing would benefit your business or church, just look at the company you would be in. These are just some of the other successful companies using this SMS marketing media venue starting with national soft drink companies, restaurants, grocery chains, retail stores, banks, charitable and church organizations and churches themselves. Most people have gone mobile and maybe it is time you do as well.

The number of people who use mobile phones is staggering. That is what makes mobile SMS marketing and text marketing so appealing with its immediate, direct impact. In fact, the number of mobile phone users is almost double that of PC owners and growing exponentially every year. Floyd Tapia encourages and stresses that now is the time for small business owners and church websites and organizations to learn how to properly use SMS marketing and sending text alerts to their subscribers and members. This direct communication will be vital for SMS advertising and churches who need members to read important information immediately.

Most forms of advertisement fall into the category of "spot advertising", meaning, the people you are looking to communicate with need to be in a certain place, at a certain time to see the ad. Wouldn't it be great to reach qualified leads, or your existing customers, no matter where they are? Well, not all forms of advertisement require the target audience to be at a specific place, at a specific time. Mobile marketing has broken down those barriers for advertisers, and has revolutionized the way we reach people.

SMS Marketing allows you to send a text message to anybody, anywhere, at any time, and it is extremely cost effective. It is not only cost effective, but SMS Marketing also provides instantaneous results, and the statistics explain why. There are over 270 million cell phones in the United States, and that number is growing everyday. There are over 2.5 billion text messages sent in the United States alone, every single day. The reason why text message marketing is so effective is because of the fact that, on average 94% of all text messages delivered, are read by the message recipient. Think about that for a moment. Imagine if you could reach the contacts that you intend to reach, every single time, and know, without a doubt, that they have received and read your message.

Never before has it been so easy to reach people, and do so with such efficiency. SMS Marketing provides great results, has a low cost, but that isn't all. Text message marketing is extremely easy as well. Normally, all you need to do is create your message, select the contacts/groups you want to send your message to, and send it out. The ease of use, and speed are also great benefits as well. Since text messages are not cumbersome forms of data, it is extremely easy to transfer, which means thousands of messages can be delivered in minutes. For most businesses and organizations, being capable of reaching thousands of contacts, in just a few minutes, and knowing that the recipients have read their message, is almost priceless.

Another great thing about SMS Marketing, or text message marketing, is the ability to increase retention. By utilizing SMS Marketing, you are not limited to reaching each person, just once. For example, if a small business was distributing flyers throughout their community, each time they wanted to deliver a flyer to a specific individual; it would require them to find that person again. If an organization was running a television advertisement, they would need to have those same people who saw the ad the first time, in front of a television the next time they ran an ad. Text message marketing does not require that. Once you collect a contact/number, you can reach that contact any time you wish to, which not only increases retention, but aids in establishing a loyalty to your brand as well.

There are several benefits to SMS Marketing, but ultimately, it comes down to the fact that if you want to communicate with people, you need to be able to reach them. There simply is no better way to consistently reach people than through SMS.

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These facts, coupled with increasing consumer acceptance of applications other than voice make the mobile phone a powerful new channel for marketers.

Why SMS Marketing works
Cheap compared to direct mail and traditional advertising and much more memorable than email. People tend to read virtually every text they get - unlike junk mail, spam or adverts which can be ignored. SMS delivers an effective and immediate call to action. Very effective when used in conjunction with special offers and promotions. And they are viral: people forward mobile messages. SMS Marketing encourages immediate response when 2-way SMS messaging is enabled. Enable text responses to your campaign and you can start to measure success immediately. All enquiries come from interested customers and are easily followed up with a call. SMS Marketing is an ideal method to build loyalty, increase customer retention.

Shortcodes are commonly used in SMS Marketing and SMS advertising. SMS shortcodes are memorable five digit SMS text numbers (e.g. 80806) which are widely used both as an outbound channel where companies text people directly from a shortcode.

SMS shortcodes are also commonly used as a Direct Response mechanism for TV, Radio, and print advertising. The short code is advertised at the point of display and as it's a short, memorable number it's easy for people to text in.

I'd recommend that when using SMS shortcodes for outbound marketing you also offer people the choice to reply to your message. This can be done by adding a virtual mobile number to your account. A virtual mobile number allows you to receive SMS messages. SMS, more than any other marketing communication method, lends itself to 2-way communication so this should be a main consideration when executing an SMS marketing campaign.

SMS short codes, unlike premium rate will only charge the user the standard network rate to text in a response to your SMS advertising so it's cheap. However, if you want to allow your prospects to text in for free (you, the supplier pays the standard network rate), you should look for an SMS provider that offers a 'Freetext' service. Freetext services are especially popular with councils who run SMS marketing campaigns to encourage the general public.

Alternatively, you could sign up with an SMS provider who offers a service to send SMS messages via a web-based tool, or even from your email. If you don't require a shortcode SMS service this is a cheap and easy way to send outbound SMS messages to your prospects. Again, add a virtual mobile number to your account and you will be able to receive replies.

A good SMS provider should be able to get you up and running with a campaign in a day or so. As with many direct marketing techniques, if you are considering SMS marketing as part of your overall communications plan, you need to be aware of direct marketing legislation, ensure you only send SMS messages to people who have opted in to receive messages from you and check your SMS marketing complies with privacy and data protection rules. Unsolicited SMS is illegal, intrusive and can harm your brand reputation.

Marketing Manager for SMS provider Esendex, http://www.esendex.co.uk We deliver SMS services to businesses including Web SMS, Email SMS, PC SMS and SMS API.