Mobile Marketing Strategies Using QR Codes

Mobile Marketing Strategies Using QR codes exploit the benefits of both platforms. First, Mobile marketing strategies make use of a fast and easy-to-setup promotion campaign medium that can both reach a global audience while retaining its local targeting if deemed a better strategy. It is also cost effective, in that, cell phones are almost universal, making it easy to build quick, widespread brand awareness without much expenditure and effort.

Furthermore, mobile phones provide 2-way communication not limited to calling but text messaging as well. Next, QR code marketing strategies are a spin-off of mobile marketing, and therefore, can likewise provide a cost effective platform for reaching customers. It does not require the costs of print collateral yet can be just as widespread. One approach to using these strategies is to use the different QR codes for multiple promotions. You can easily distinguish the results of each. For example, newspaper ads with these codes can point to a coupon for a discount on your website as well as open the website itself. On the other hand, a different code used on another ad can lead to your contact information or a direct call placed to your business. You can even have the code open the smartphone's internet browser to a page you set up to capture their email and SMS text information.

Other mobile marketing strategies using QR codes you may consider are to use people's natural curiosity by making QR codes very visible outdoors. Calvin Klein, for example, has put these codes in the nation's spotlight using massive billboards in Times Square. On a smaller scale, your strategy can utilize building wraps, street furniture, vehicle wraps, and simple window decals.

The best strategy for the retailer who relies on daily foot traffic for sales, is to place a QR Code in their store window right by the front door. Have this code opt-in the customer to your loyalty club so that you can market to them directly using email or SMS texting. To learn more about this, go to YouTube and search for a 15 minute video by QRscanit. You will be amazed by the inexpensive but powerful use of this latest technology.

If you have a smartphone, search your app store for a free QR scanner and download it. Then, read below about how to find my book titled, QR Codes and Mobile Marketing for the Small Business Owner; you will use the scanner. You can download it for free at my website for further information on mobile marketing.

I wish you the very best success using these amazing codes in your marketing efforts.

Michael Weir
QRscanit, Inc.

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