Short Messaging Service (SMS) is being used as a wide medium of business marketing because of its easy access to the potential recipients unlike junk e-mails. Nowadays, use of SMS marketing is rising at a huge rate. One of the chief reasons behind this elevation is that SMS is progressively employed as an effective business tool. One can send SMS to one single person or a group of people conveniently and quickly like emails. This primary advantage makes SMS a popular corporate marketing channel. Handy nature of mobile phones makes SMS advertising...

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One of the most important aspects of an SMS marketing campaign is the delivery of the call to action. This is where the potential subscriber will see something that directs them to text a keyword to a 5-digit shortcode. Obviously you want them to see this when they have a chance to pull out their phone and text.We always tell clients to think about their existing media first. TV, radio, print, and outdoor are the easiest and usually most effective places to put a text in call to action. However, traditional media can be expensive so looking for...

In today's world SMS marketing is an ideal way to promote goods and services to wider audience base which is not so effective with other media. Of late it has got extremely popular with the businesses after the claims that offering SMS solutions to the audience could generate 100 per cent response rate. The development of the SMS software has made it convenient for the marketers to send across the message to the target audience and this software contains short code SMS also. Having a speedier communication is the need of hour and nothing can...

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Marketers are always looking at innovative ways to market their products. SMS marketing is one of the most effective marketing strategies nowadays. The success of this form of text marketing is primarily due to the large number of mobile phone users in the United States. However, before initiating a campaign we need to focus on a few important factors which will ensure that our SMS marketing campaign is effective. Sending bulk SMS helps to increase the success rate of the campaign but you need to be doubly sure that you are targeting the campaign...

Choosing the right service provider is important for the success of your SMS marketing campaign. Here we outline some of the important factors that you need to check to ensure success of your SMS marketing campaign. Setting the campaign should be easy and hassle-free. The solution provider should either provide with a web based system or a desktop application in which you can use to send the SMS to your target group. You do not have to spend much time to get the campaign up and running. Always ask the service provider for a demo before making...

SMS marketing is catching up with marketers and small and medium business owners. But before you start on a campaign it is important to know the language of Mobile marketing. Let me start with something simple. 'Single Opt-in' is a term used mobile marketing parlance that refers to a mobile subscriber who has agreed to receive your marketing promotion sms. Marketers who adopt an opt-in program are more likely to see success than a random sms campaign. Very close to single opt-in is double opt-in where the marketer asks a subscriber to opt-in...

Unlike many traditional forms of marketing, mobile marketing (MM) enables the marketer to interact directly with their customers. You need a mobile Web site and you know that you do. You've been reading everywhere that 2010 is the year for mobile to finally take off.But they are also selling into a marketplace that, for the most part, doesn't really understand MM. For all business, costumer is the most valuable assets. The goal of marketing campaign is to get as much as prospective customers and maintain the loyalty of. MM has become one of...

The way a business owner markets his product and services has currently received changes in accordance to the most recent trends. When in the past the process of promotion and advertising dominates all media sources such as television, radio, newspapers and internet, the present times allow every business owner to use mobile phones to promote their business. As it is undeniable that almost everyone in this planet owns a mobile phone, the process of promoting business with the use of these phones tends to be more effective. Mobile SMS marketing...